Focussing on residential lettings and sales, Heights Estate Agents is based in Hampshire and operates across Southern England, managing 90 properties after only two years in business. The company covers up-market housing in sought-after areas, targeting professional individuals, couples, group sharing and families.
With ambitions of growth, and the desire to compete with high street branches, the team at Heights Estate Agents found that their management system was not meeting their requirements. As a company that places emphasis on the efficient use of new technologies to gain an edge and provide a high standard of customer service, it was important that their operations were supported by a state-of-the-art technology stack.
“As a computer science grad there were some things that bothered me [about the previous system] because they could be done so much better. It was doing its job but, for example, if a person doesn’t have much of a technical background, it wasn’t very user-friendly and looked very outdated.” – Rupesh Gurung, Operations Manager, Heights Estate Agents.
The team embarked on a thorough research process for an alternative system, and after watching many demos for different systems and providers, they found MRI Sales and Lettings. After a demo call with the MRI team, they were impressed with the user interface and the fact that everything the business needed on a day-to-day basis was in one place.
“The main thing we wanted was time-saving as our agency has properties all around, so time is something we really factor in. Certain companies had plus points but didn’t have everything in one place. I was looking for something that saves time and didn’t require data entry into multiple systems.” – Rupesh Gurung, Operations Manager, Heights Estate Agents.
Integration with other providers
The team at Heights Estate Agents uses a range of tools to manage their lettings and sales, such as Zoopla, Canopy, and On The Market, as well as property and operations management tools like Fixflo.
With their previous system, duplication of data entry across different systems was slowing processes down and causing inefficiencies within the business. However, thanks to MRI’s ethos of creating open and integrated solutions, the team can now integrate all their other tools and systems to eliminate the need for duplicate data entry.
Adding value to the business
Heights Estate Agents currently deal mostly with lettings, with 90% of their business dealing with rentals, and 10% with sales. However, now that their operations are more streamlined, they can work on building up the sales side of the business.
The team is also planning to expand other arms of the business once the new system has gone live, by implementing MRI Engage to provide tenants with a self-service portal, and MRI Secure Sign to streamline document execution, allowing the team more time to drive a new revenue stream for the business via property investment sourcing and consultancy.
With MRI, the team at Heights Estate Agents can be sure that they will continue to stay at pace with technological advancements, as MRI solutions are constantly being developed and upgraded to make use of new innovations. This means that Heights Estate Agents can always offer the highest standard of service and maintain a modern and forward-thinking business system.
To find out more about how MRI Sales and Lettings can help increase your efficiency and support your growth, get in touch with our team to arrange a demo and discuss how our solutions could help you.