Support decision making and increase your ROI
Stores and tenants
Maximise the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions, and customer demographics.
Real estate owners and asset managers
Monitor footfall volumes and customer demographics into and within your locations – growing revenue, supporting occupiers and maximising overall location value.
High streets and cities
Understand performance through footfall and vehicle counts, customer movement and demographics as well as relative performance of the location through benchmarking against national, regional and typology trends.
Use OnLocation footfall analytics to create new opportunities, optimise sales and grow your business
The speed and magnitude of change in retail requires customer-centric, data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance and identify growth opportunities through AI-driven footfall analytics.
Data, analysis and insight to support strategy and tactics that drive ROI
People and vehicle counting
Track footfall into and passing stores/centres and across high streets and cities with a minimum 98% accuracy. Count and classify vehicle movements.
Movement and dwell time
Understand customer behaviour in-store and within destinations, measuring movement, dwell and visits.
Customer demographics
Establish age and gender split to understand your customer profile and the match to your proposition.
Capture rate
Identify the proportion of footfall in the street or centre that is attracted into your stores. Compare and track capture rates to establish whether performance of individual stores is being optimised.
Benchmarking
Understand how well your location is performing in relation to the region and nationally.
Store sales collection for centres
Integrate visitor analytics with sales data to quantify and optimise conversion rates.
3 steps to become a data-driven business
1. Book a discovery meeting
Tell us the challenges you want to solve and we'll show you how we can support you in becoming a data-driven customer centric business.
2. Get a customised solution
With AI-based technology built around your own requirements, we'll get the data points that matter to you and turn them into invaluable customer intelligence.
3. Optimise your operations
Make impactful decisions using our regular customised reports, dashboards or API feed.
We take the guesswork out of decision making
It’s not impossible to make decisions without data, but where there’s inaccurate or incomplete data there’s risk. That’s especially true in volatile, disruptive markets.
Our mission is to give you the data you need to make smart, customer-centric decisions that increase turnover, cut costs and increase ROI.
MRI OnLocation for Footfall Analytics has been counting footfall and related customer data since 2002 and publishing benchmarking data since 2009. We’ve developed a system that delivers:
● Latest generation AI technology with >98% accuracy
● Dashboards and reports designed for easy access and interrogation
● Industry-leading benchmarking
● Training to enhance understanding and maximise service value
Trusted by world-class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.
Book a consultation with us now to find out how we can help you achieve data-driven business improvement.
Our UK coverage
2790+
Individual counting points in 660+ UK destinations
90%
Correlation of counting points with retail spending
£22m
Daily store average sales per week
200m+
Footfall counts per week
740+
Retail stores across 11 retail categories
Unlock the potential of your locations
Understand and manage people and movement within your locations to ensure a safe and productive environment and optimise business outcomes.
FAQ’s
What is footfall / foot traffic?
What is benchmarking?
What is "capture rate"?
How do I know if my capture rate needs to improve?
How does it work?
Do I need special equipment?
Why should I count how many visitors come into my store / destination
How is the data provided?
Is MRI's footfall analytics data compliant with relevant privacy laws?
How do you monitor demographics?
What are the benefits of monitoring visitor demographics?
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