Support decision making and increase your ROI
Stores and tenants
Maximise the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions, and customer demographics.
Real estate owners and asset managers
Monitor footfall volumes and customer demographics into and within your locations – growing revenue, supporting occupiers and maximising overall location value.
High streets and cities
Understand performance through footfall and vehicle counts, customer movement and demographics as well as relative performance of the location through benchmarking against national, regional and typology trends.
Use OnLocation footfall analytics to create new opportunities, optimise sales and grow your business
The speed and magnitude of change in retail requires customer-centric, data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance and identify growth opportunities through AI-driven footfall analytics.
Data, analysis and insight to support strategy and tactics that drive ROI
People and vehicle counting
Track footfall into and passing stores/centres and across high streets and cities with a minimum 98% accuracy. Count and classify vehicle movements.
Movement and dwell time
Understand customer behaviour in-store and within destinations, measuring movement, dwell and visits.
Establish age and gender split to understand your customer profile and the match to your proposition.
Identify the proportion of footfall in the street or centre that is attracted into your stores. Compare and track capture rates to establish whether performance of individual stores is being optimised.
Understand how well your location is performing in relation to the region and nationally.
Store sales collection for centres
Integrate visitor analytics with sales data to quantify and optimise conversion rates.
3 steps to become a data-driven business
1. Book a discovery meeting
Tell us the challenges you want to solve and we'll show you how we can support you in becoming a data-driven customer centric business.
2. Get a customised solution
With AI-based technology built around your own requirements, we'll get the data points that matter to you and turn them into invaluable customer intelligence.
3. Optimise your operations
Make impactful decisions using our regular customised reports, dashboards or API feed.
We take the guesswork out of decision making
It’s not impossible to make decisions without data, but where there’s inaccurate or incomplete data there’s risk. That’s especially true in volatile, disruptive markets.
Our mission is to give you the data you need to make smart, customer-centric decisions that increase turnover, cut costs and increase ROI.
MRI OnLocation for Footfall Analytics has been counting footfall and related customer data since 2002 and publishing benchmarking data since 2009. We’ve developed a system that delivers:
● Latest generation AI technology with >98% accuracy
● Dashboards and reports designed for easy access and interrogation
● Industry-leading benchmarking
● Training to enhance understanding and maximise service value
Trusted by world-class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.
Book a consultation with us now to find out how we can help you achieve data-driven business improvement.
Our UK coverage
Individual counting points in 660+ UK destinations
Correlation of counting points with retail spending
Daily store average sales per week
Footfall counts per week
Retail stores across 11 retail categories
What is footfall / foot traffic?
Footfall or foot traffic is the number of people that are within a specific location.
What is benchmarking?
Benchmarking is the comparison of a single store or single location or even a group of stores or locations with the average for the market, whether that be national, regional, or typology, or group of locations. MRI Software holds the largest benchmarking data set in the UK.
What is "capture rate"?
Capture rate is the proportion of footfall in your location that actually enters the store. It represents the store’s market share and establishes whether the store is performing to the potential of its location. Read more about “Capture Rate – what is it?” in our blog.
How do I know if my capture rate needs to improve?
Every retailer category has a different average capture rate. MRI’s footfall analytics solution tracks capture rates across 11 retail categories for the UK so a store is able to compare its particular capture rate with the average for that category across the UK for any day week or month.
If a capture rate is lower than the average you would regard that as underperforming, if it is higher than the average it is performing strongly.
How does it work?
Using the latest in AI computer vision and machine learning our solutions can measure and classify footfall and vehicle movement within its view.
Do I need special equipment?
MRI’s footfall analytics solution can utilise your existing hardware/security cameras, or we can install our own hardware.
Why should I count how many visitors come into my store / destination
In a sales-driven environment, being able to manage and influence the 4 walls within which a store team has control is crucial. Counting the number of visitors that enter your store, or rather the number of sales opportunities that enter your store is important to influencing conversion and then sales.
How is the data provided?
Our data is primarily provided through three core mechanisms;
- Tailored reports sent directly to your inbox
- Our own online BI system, MRI Software’s Analyser; or
- Through an API feed.
Is MRI's footfall analytics data compliant with relevant privacy laws?
How do you monitor demographics?
Still, images of individuals approaching the camera are captured and analysed. The data is translated into a numeric algorithm so no individual can be identified. Machine learning analyses for biometrics and objects then, once analysed, the images are discarded. This all happens within two seconds.
What are the benefits of monitoring visitor demographics?
- Measuring the success of demographically targeted campaigns
- Understand which locations within a store or center are popular with each demographic segment, including differentiating between adults and children
- Customer / visitor sentiment towards new campaigns, products, layouts
- Understanding your actual target audience
Fill in the form to learn how our innovative software solutions can help your organisation.