Creating new opportunities for growth and sales optimisation
Stores and Tenants
Maximise the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions, and customer demographics
Real estate owners & managers
Monitor footfall volumes and customer demographics into and within your locations – growing revenue, supporting occupiers and maximising overall location value.
High Streets & downtowns
Understand performance through footfall and vehicle counts, customer movement and demographics, relative performance of the location through benchmarking against national, regional and typology trends.
Use footfall analytics to deliver certainty, support decision making and increase your ROI
The speed and magnitude of change in retail requires customer centric data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance, and identify the areas of opportunity for growth through ai driven footfall analytics.
Data, analysis and insight to support impactful decisions and drive ROI
People and vehicle counting
Track footfall into and passing stores and malls, and across towns and cities, with a minimum 98% accuracy. Count and classify vehicle movements.
Movement and dwell time
Drill down to customer behaviour in-store and within destinations, measuring movement, dwell and visits.
Demographics
Establish age and gender of customers using ai technology.
Capture rate
Identify the proportion of footfall in the street or mall that is attracted into your stores. Compare and track Capture Rates to establish whether performance of individual stores is being optimised.
Benchmarking
Understand how well your location is performing in relation to the region and nationally.
Sales collection
Integrate visitor analytics with sales data to quantify and optimise conversion rates.
3 steps to become a data-driven business
1. Book a discovery meeting
Tell us the challenges you want to solve and we'll show you how we can support you in becoming a data-driven customer centric business.
2. Get a customised solution
With AI-based technology built around your own, we'll get the data points that matter to you and turn them into invaluable customer intelligence.
3. Optimise your operations
Make impactful decisions using our regular customised reports, dashboards and benchmarking.
We take the guesswork out of decision making
It’s not impossible to make decisions without data but where there’s inaccurate or incomplete data there’s risk. That’s especially true in volatile, disruptive markets.
Our mission is to give clients the data they need to make smart, customer centric decisions that increase turnover and cut costs.
MRI Springboard has been counting footfall and related customer data since 2002 and publishing benchmarking data since 2009. We’ve developed a system that delivers:
● Unrivalled breadth of capability
● 98% AI driven accuracy
● Highly accessible reports and dashboards
● Industry leading benchmarking
● Training to enable data-driven decisions
● Full CCPA and GDPR compliance
Trusted by world class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.
Book a consultation with us now to find out how we can help you achieve data driven business improvement.
Key facts
5500
Counting points in 67 UK destinations
1200
UK stores across 11 retail categories where we count footfall
350+
UK town and city centres where we count footfall
200M
Footfall counts per week
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