Client Spotlight

Stand-out solutions for a stand-out start-up in BTR

Exciting new start-up MYAH invest in MRI’s residential living suite of solutions, a move which will help the organisation quickly scale their business in the BTR sector.


London-based BTR organisation MYAH have a bold and clear vision in the sector ‘Making rental the first, and long-term choice’. Co-Founder Alec Bryant MRICS and the team at MYAH view technology as a key enabler in their ambitions; not only to accelerate growth but to assure their property management portfolio continues to run on a reliable, scalable and functionality-rich software platform in years to come.

At MYAH, we’re driven by our ambitious goal to become one of the market-leading operators in the UK’s Build-to-Rent (BTR) space. We’re passionate about using the latest technology and data to provide the best possible living experience for our residents while helping developers to run their assets more efficiently. Our sights are set high, and we aim to manage 10,000 units within the next five years. By harnessing the power of tech and the data it provides, we believe we can make a real difference in the BTR industry, driving innovation and delivering exceptional results.

Alec Bryant, MRICS, Co-founder – MYAH

The MRI Living portfolio is made up of market-leading and seamlessly integrated residential solutions; Qube Property Management, Sales & Lettings Management and Engage.

Proven to manage diverse property portfolios, the core Qube PM solution comprises of a property database, property accounting, service charges and maintenance management.

MRI Sales & Lettings Management will support MYAH in attracting tenants through multi-channel marketing capabilities and then fully manage the lettings process through an easy-to-use intuitive CRM system.

With a growing focus on elevating customer experience and service level demands, MYAH’s tenancy application process will be digitally supported by MRI Engage. Engage is a modular customer portal solution helping organisations with applicant and tenant interaction through a brandable mobile first interface.

At MYAH, we use data to unlock value for our clients and provide an outstanding living experience for our client’s residents. Our high-quality reports provide actionable insights that help optimize rental income at the resident, development, and portfolio levels. Harnessing our data to improve asset efficiencies and overall resident experience, we have partnered with MRI to provide our clients with a seamless data source. With this partnership, we can provide our clients with live portfolio data tracking revenue generation, asset expenditure, current and forecast occupancy rates, plus more all in one central location.

Jamie York, MRICS, Co-founder – MYAH

Jon Browning, Account Executive for Investor Solutions at MRI Software comments, “We are incredibly pleased that a growing organisation like MYAH has decided to invest in MRI’s end-to-end BTR solution. Whilst the team reviewed multiple options to seek out the right software provider, it’s testament to our market-leading solutions that we can attract such a new and entrepreneurial business.

Our solutions have been serving the residential sector for decades. I believe it’s down to continual development in the software, broad functionality and an emphasis on listening to our clients’ needs which keeps us on top.”

To find out more about how MRI’s Build-to-Rent software could help you build efficiencies into your processes, contact us to arrange a demo.

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