Case Study

MRI Sales & Lettings helping riverhomes grow its business

London waterside property specialist riverhomes was set up in 2003 to help house hunters find property along the iconic River Thames. They quickly became established in Central and West London, with offices at Putney Bridge and Kew Bridge, before expanding further to Tower Bridge three years later. The company remains a respected figure in the riverside property market, having featured in numerous press articles and recently on Channel 4’s Property Ladder with Sarah Beeny to appraise a refurbished houseboat in Wandsworth.

Building a foundation

John Day, Managing Director of riverhomes says: “Our success is a tribute to an excellent product, dedicated staff and a commitment to quality customer service. Together with the quality of riverside developments, this means that we have fantastic opportunity to continue our growth. To facilitate this, we consolidated all our technology systems into a single MRI Sales & Lettings solution that can handle every part of the business. This ensures our confidence in our ability to cope with an influx of properties and customers.”

Implementing tech

The initial decision to streamline the system was not taken lightly, as Operations Manager at the time Joanne Maher recalls: “We were desperate to merge our systems but we wanted to be certain we got it right first time. We invited ten companies to demonstrate their software and listened to advice and recommendations from fellow estate agents. It was clear from the start that MRI Sales & Lettings fit the bill perfectly. As a result of having the software on board, our administrative burden dramatically reduced. For example, the system automatically loads properties to our web portals and property details can be prepared for newspaper advertisements at the click of a button, thereby enabling staff to manage more properties and freeing their time to concentrate on customer service. MRI Sales & Lettings ensures that everything on the system is up-to-date and 100% correct and as such is an invaluable tool in helping us to deliver a professional service. The fact that the system is ever-evolving and can be updated as and when to meet the needs of the market was a real winner in our eyes. This meant there are no holds barred on our future growth.”

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