The data challenge in build to rent
Everyone in BTR talks about data—but are your systems, processes, and teams truly equipped to act on it?
Our latest research with the Association for Rental Living (ARL) reveals a growing confidence gap between what BTR leaders believe about their data—and what’s really going on behind the scenes.
What’s holding the sector back?
- Disconnected platforms and lack of integration
- Manual processes causing delays and errors
- Difficulty accessing real-time, trustworthy data
- Uncertainty about data accuracy
The sector’s ambition:
“To have one source of truth through integrated systems, real-time dashboards, and empowered teams.”
But turning that ambition into reality remains a challenge for many.
Data confidence starts with the right foundations. Let’s make sure your team is equipped to deliver on your BTR strategy.