Downing Chooses MRI Software to Power Portfolio Expansion into BTR Sector
Downing has chosen MRI Software, a global leader in real estate solutions, to support its expansion into the build-to-rent (BTR) space.
The property developer, which is currently on-site delivering a £400m co-living scheme on First Street in Manchester, has selected the MRI LivingTM suite of solutions as its preferred platform for managing and enhancing its emerging BTR portfolio.
The new neighbourhood, Square Gardens, features three tower blocks comprising 1,772 apartments and about 17,000 square feet of commercial, leisure and retail space.
This is the first co-living scheme for the company, which has a long history of successfully owning and managing assets across the commercial, retail, residential and student living sectors.
As Downing enters the co-living market, the company required a tailored solution that integrated with its existing finance platform.
The implementation of the MRI Living suite will empower Downing to streamline and digitise the entire leasing process, while also facilitating robust resident engagement.
The core property management solution will effectively oversee asset operations, ensuring efficient management across the entire BTR portfolio.
“We are thrilled to be working with MRI Software as we venture into the BTR space,” said Sally O’Brien, Joint Chief Executive at Downing.
The MRI Living suite of solutions perfectly aligns with our goals of providing seamless leasing experiences and fostering resident engagement. This relationship will enhance our position in the BTR space and contribute to our continued success as we embark on our expansion into the sector.
Sally O’Brien, Joint Chief Executive at Downing
A key aspect of Downing’s strategic vision is to prioritise resident-centricity and provide a superior digital experience.
With a comprehensive tenancy application portal, MRI Software’s Engage solution will allow Downing to fully digitise the leasing process, simplifying onboarding and reducing operational costs. In addition, the MRI Engage resident portal will offer a user-friendly, self-service platform enriched with social features and engaging content, elevating the overall resident experience.
Jon Browning, Account Executive at MRI Software, said: “We are delighted to support Downing as they expand into the BTR sector. MRI’s resident-centric technology and trusted expertise in the industry perfectly aligns with Downing’s strategic vision while enabling further growth in the BTR space.”
Downing’s relationship with MRI and its commitment to resident-experience excellence position the company for significant growth in the BTR sector. By leveraging MRI Software’s innovative solutions, Downing aims to build upon its existing reputation for delivering exceptional residential and student living offerings.
