News, views and industry trends
What’s the right retail analytics solution for your business?
Retail Analytics is defined as the technology that brands and retailers leverage to increase the likelihood of an initial and repeat purchase. These solutions improve the customer experience, increase brand equity, streamline in-store operations, and…
The differences between geolocation tracking, Wi-Fi tracking and footfall monitoring explained
How to capture and use the most relevant information to maximise ROI for your store, shopping centre, retail park or high street. The retail analytics landscape has changed considerably over the past year. Retailers and destinations are hungry f…
Understanding the impact of department store closures on the high street within a Covid landscape
Following a year where retail continued to be heavily impacted by the pandemic, stores and destinations are now turning their attention to the future, and how they can maximise performance within a Covid landscape. Understandably some of the themes…