News, views and industry trends

Estate agents can no longer afford to treat client communication as an afterthought. Buyers, sellers, landlords and tenants all expect prompt, professional and personalised service and they’re not shy about walking away when they don’t get it. That’s…

Cold calling may seem old-fashioned but in real estate a genuine voice still cuts through inbox clutter. When done right, with preparation, empathy and the right tech support, it builds rapport quickly and converts enquiries into appointments. In thi…

Buyers and renters are turning to search engines like Google to find their next move and if your agency isn’t showing up in those results, you’re missing out on valuable leads. That’s where SEO (search engine optimisation) comes in. SEO helps estate …

A professional estate agency proposal can be the deciding factor between winning or losing a new listing. When you present a clear, compelling document that highlights your value as a professional real estate business, you create confidence and trust…

Whether you’re managing a bustling lettings portfolio or handling high volumes of property sales, the right estate agency software can make a world of difference. Today’s leading solutions go far beyond spreadsheets and emails – they cent…

Spring and Summer bring more than sunshine. For the real estate industry, they also signal one of the most active times on the calendar. Properties often present better during warmer months, gardens are in bloom and buyers are eager to secure their n…

Artificial intelligence (AI) in real estate marketing is revolutionising the industry, offering new insights and strategies for professionals. From predictive analytics to personalised campaigns, AI integrates seamlessly with real estate software to …

At this point, it probably makes sense to highlight the elephant in the room. That being, the subject of data and data transfer when estate agents look to change CRM systems. Having been on both sides of the fence in terms of working within a client …