News, views and industry trends

As a real estate agent, one of your primary goals is to get people through the door at open homes. After all, the more people who come to see a property, the greater the chance of making a sale. Fortunately, there are a number of strategies to get mo…

A good real estate agent is a lot more than just a salesman. They are normally well-established members of their local communities and add value to their area through various forms of community engagement. It’s not uncommon for real estate agents to …

Having a strong social media presence is a very powerful tool both for an agent’s personal brand and also as a resource for marketing your current listings. While most agents would understand the value that a strong social media presence can br…

For many areas across Australia, the property commentary has now shifted to what is now described as a “Buyers Market”. Buyers now have more properties to choose from and will take decidedly longer to make their decision to purchase. What does this m…

With all the buzz about targeted online advertising, you might wonder if email marketing or a real estate email drip campaign are going by the wayside. But studies still find that email marketing is one of the most effective ways to reach potential b…

With realestate.com.au releasing it’s Agent Reviews, many in the real estate industry are questioning where they should be directing their clients to for their testimonials and reviews. Adding another provider to the mix has made the process of getti…

Struggling to capture interest from your real estate CRM leads? It could be time to revise your approach. In your marketing efforts, terms like “Thinking of Selling” and “Free Market Appraisal” have become commonplace, often used by numerous agencies…

Your database is only as powerful as the way it can be utilised. Having 10,000 contacts in your database is fantastic, but if you don’t know what to do with them after you have them in your system, then it may as well be the local phone book. Having …