10 attention grabbing real estate headlines to generate leads

Struggling to capture interest from your real estate CRM leads? It could be time to revise your approach.

In your marketing efforts, terms like “Thinking of Selling” and “Free Market Appraisal” have become commonplace, often used by numerous agencies and may not elicit a meaningful response. When prospecting for seller leads within your CRM, consider injecting your message with authentic reasons why people are motivated to sell.

Here are ten compelling “Call to Action” real estate headlines for your bulk emails, prospecting calls, social posts, and letterbox drops to attract high-quality seller leads.  Want to learn more real estate email marketing tips, read our recent blog.

Outgrown your home? Let’s talk about your next move.

Directly addresses a common homeowner concern and invites discussion.

Relocating because of a new job? Should you sell up or rent?

Taps into a specific life event and the decision-making process around it.

Is your neighbourhood not the same as it use to be? Maybe it’s time to move?

Highlights changes in the neighborhood and suggests a solution.

Is my block a good development site? Let’s find out!

Offers a service and encourages potential sellers to explore their property’s potential.

Would selling now and relocating put you in a better financial position?

Emphasises financial benefits and encourages consideration of a move.

Is your house too hard to maintain now? Want something low maintenance?

Addresses a common homeowner pain point and presents an alternative.

Has the family moved on and you don’t need all those extra rooms? Is it time to downsize?

Speaks to changing family dynamics and suggests downsizing as a solution.

Has your family circumstances changed and it’s time for a new beginning in a new home?

Connects with the idea of a fresh start and a new home

Are you retiring and looking for a sea or tree change? Let’s see what your nest egg can get you!

Targets retirees seeking lifestyle changes and financial considerations.

Haven’t got the best neighbours and it’s time to go? Let’s get you moving!

Acknowledges neighbor-related issues and offers a solution

Monitoring the Success of Your Real Estate Headlines

Monitoring email marketing engagement rates is crucial for assessing the effectiveness of your email campaigns and making data-driven improvements. Here are some tips on how to monitor email marketing engagement rates effectively:

  1. Track Key Metrics: Pay attention to the following key metrics:
    • Open Rate: The percentage of recipients who open your email.
    • Click-Through Rate (CTR): The percentage of recipients who click on one or more links in your email.
    • Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase or signing up for a newsletter.
    • Bounce Rate: The percentage of emails that were not delivered due to various reasons (hard bounces, soft bounces).
    • Unsubscribe Rate: The percentage of recipients who opt out of your email list.
    • Spam Complaint Rate: The percentage of recipients who mark your email as spam.
  2. Segment Your Audience: Divide your email list into segments based on demographics, behavior, or preferences. This allows you to analyze engagement rates for specific groups and tailor your content accordingly.
  3. A/B Testing: Conduct A/B tests (split tests) to compare different email elements, such as subject lines, images, calls to action, and content. This helps identify what resonates best with your audience.
  4. Check Email Client and Device Metrics: Analyse which email clients and devices your subscribers use to open your emails. Ensure your emails are optimized for these platforms.
  5. Monitor Engagement Over Time: Track engagement rates over time to identify trends. Seasonal variations or changes in your email strategy can impact engagement.
  6. Set Benchmarks: Establish benchmarks for your industry or niche to gauge how your engagement rates compare. Industry benchmarks can help you understand where you stand in terms of performance.
  7. Monitor Social Sharing: Keep an eye on how often your email content is shared on social media platforms. This can indicate the level of interest and engagement your content generates.
  8. Feedback and Surveys: Collect feedback from your subscribers through surveys or by encouraging replies to your emails. Direct input from your audience can provide valuable insights.
  9. Regular Reporting: Create regular reports to summarise your email marketing performance. Share these reports with your team to foster collaboration and make informed decisions.
  10. Continuous Optimisation: Based on your monitoring efforts, continuously optimise your email campaigns. Experiment with different approaches and tactics to improve engagement rates over time.

By consistently monitoring and analysing these metrics, you can gain valuable insights into the effectiveness of your email marketing efforts and make adjustments to enhance engagement and achieve your goals.

Free eBook

Free eBook

Conversion Essentials to Boost Leads from Your Agency Website

Download now


These real estate headlines are effective because they are specific, relatable, and directly address the needs and concerns of potential sellers, making them more likely to engage with the message.

These reasons can be added as fields in your CRM and used when doing targeted campaigns. Each message could have a piece of copy that is an email / SMS template, a blog post on your website or a hard copy letter. Each message could be used as a headline in your monthly eNewsletter as well.

By using these terms in your marketing campaigns, your prospects will identify with the message and be more likely to respond to your communication. You will uncover the real reason why people need to sell and this will put you one step ahead of the competition.

Contact MRI Software

Want to find out more about how our innovative software solutions can help your real estate agency? Please click here to schedule a demo, or call us today on 1300 657 700.


Guide to AI Adoption for Real Estate Firms

Is your real estate business ready for AI technology? Real estate technology leaders know that artificial intelligence (AI) brings unmatched opportunities for the industry. The technology is a gamechanger for owners, operators, investors, and tenants…

Read the Whitepaper

Reinvest in some more great content:


Optimise Your Fixed Asset Accounting: Best Practices and Solutions

Find out more

Select your region