Prospects and residents with HVAC trouble don’t know your office hours.
A community has two people at the desk and a phone that rings during every tour, every lunch, and every evening after they have gone home. Some of those calls are prospects who will call the next community on their list instead. Some are residents with a problem that will be worse by morning. And the messages you need to send back out: reminders, notices, updates — wait for somebody to have a spare hour.