Engage Broadcast pushes availability and pricing from one source out to every listing service you advertise on, plus your own website and CRM. When a unit leases or a price changes, every listing location changes with it.
years in PropTech
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clients worldwide
Make a first impression that lasts. Most apartment searches take place online, making ILS syndication a key to being part of that consideration. With the right tool, leverage modern data requirements to give prospects everything they need to make applying a no-brainer.
Availability and pricing live in one place and flow outward. A unit leases and it comes off the listings. A price moves and the listings move with it. Nobody logs into six portals on a Friday afternoon to make the same edit six times, and no portal quietly keeps advertising last week's inventory.
The listings stop being a separate thing your team maintains and start being an output of what you already do.
Engage Broadcast publishes to the listing services multifamily operators actually use — including Apartments.com, Zillow and Apartment List — in the format each one expects. Adding a new portal is a setting rather than a project, and dropping one doesn't leave legacy listings advertising units you no longer have.
The same source also feeds your own website's listings, your online application portal, and your internal CRM — so what a renter sees on a portal, on your site, and in the application all match.
A prospect finds the perfect unit online, falls in love with it, then hits a wall of surprise fees at application. That gap between what they saw and what they owe is where trust quietly dies, and where regulators are now paying close attention.
Engage Broadcast syncs pricing and fees from one source of truth to every listing site in real time, so the number a renter sees is the number they get, from first search through application.
Getting a listing onto a portal is the easy half and every product in this category does it. Keeping thousands of listings accurate and complete across a dozen destinations — as units lease, prices and fees move, photos change and portals raise their data requirements — is the half that decides whether a renter trusts what they see and applies.
Fewer enquiries about units that are gone and fewer conversations that open with an apology. The leads your advertising spend produces are for inventory you actually have.
The price on the portal is the price at the desk. No renegotiating at the tour, and no listing quietly advertising a rate you stopped offering weeks ago.
One update instead of a dozen, and no Friday afternoon spent reconciling what each listing service thinks you have available.
Syndication is where the resident lifecycle starts. The same record follows the renter the whole way through: the unit they saw is the unit they apply for, and the availability matches the internal CRM record. One source of truth means no re-entry for your team and a more consistent experience for renters.
Where the leads a listing produces arrive, on a guest card that already knows which unit they asked about.
Where prospects find the unit, apply from their phone, sign the lease, then pay rent and renew from the same account years later.
The whole front office, lead to renewal. Syndication is step one of eleven comprehensive capabilities.
It shouldn’t be the last thing anybody updates.
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