Support decision making and increase your ROI

foot traffic analytics

Stores and tenants

Maximize the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions and customer demographics.

foot traffic analytics

Real estate owners and managers

Monitor foot traffic volumes and customer demographics moving into and within your locations – growing revenue, supporting occupiers, and maximizing overall location value.

foot traffic analytics

Commercial districts and downtowns

Understand performance through foot traffic and vehicle counts, customer movement, and demographics, as well as relative location performance through benchmarking against national, regional, and typology trends.

foot traffic analytics

Use OnLocation footfall analytics to create new opportunities, optimize sales and grow your business

The speed and magnitude of change in retail requires customer-centric, data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance and identify growth opportunities through AI-driven foot traffic analytics.

Data, analysis and insight to support strategy and tactics that drive ROI

People and vehicle counting

Track foot traffic into and passing stores/malls and across downtowns with a minimum 98% accuracy. Count and classify vehicle movements.

Movement and dwell time

Understand customer behavior in-store and within destinations, measuring movement, dwell and visits.

Customer demographics

Establish age and gender split to understand your customer profile and the match to your proposition.

Capture rate

Identify the proportion of footfall in the street or mall that is attracted into your stores. Compare and track capture rates to establish whether performance of individual stores is being optimized.

Portfolio analytics

Understand the performance of locations across your portfolio.

Store sales tracking for centers and malls

Integrate visitor analytics with sales data to quantify and optimize conversion rates.

3 steps to become a data-driven business

1. Book a discovery meeting

Share the challenges you want to solve, and we'll show how we can support you in becoming a data-driven customer centric business.

2. Get a customized solution

With AI-based technology built around your existing solutions, we'll unlock critical data points and turn them into invaluable customer intelligence.

3. Optimize your operations

Make impactful decisions using our regular customized reports, dashboards or API feed.

Foot Traffic Analytics

Take the guesswork out of decision making

Where there’s inaccurate or incomplete data, there’s risk – especially when making decisions in volatile, disruptive markets.

That’s why you need the right data to make smart, customer-centric decisions that increase turnover and cut costs.

MRI OnLocation for Footfall Analytics has been counting foot traffic and related customer data since 2002 and publishing
downtown indexes since 2009. We’ve developed a system that delivers:

Latest generation AI technology with >98% accuracy
Dashboards and reports designed for easy access and interrogation
Training to enhance understanding and maximize service value

Trusted by world-class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.

Book a consultation with us today to learn how we can help you achieve data-driven business improvement. 

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MRI OnLocation Suite

Unlock the potential of your locations

Understand and manage people and movement within your locations to ensure a safe and productive environment and optimize business outcomes.

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