Real estate Facebook tips: how to get more leads
Maybe you started on Facebook as a way to stay in touch with school friends, but now it could be a great tool to supercharge your real estate business with engaging Facebook marketing ideas. Facebook gives you the opportunity to draw leads and connect with them in a hurry.
Leverage these four real estate Facebook tips to turn this channel into one of your top real estate marketing opportunities.
1. Develop the Right Persona
Before you even think about launching your first Facebook ad, it’s vital to develop a persona for your ideal real estate client. Facebook holds a wealth of knowledge about its users, so you need to leverage that knowledge to market your business towards your ideal customer. Developing your Facebook persona is what allows you to target your advertising to specific customer types.
Are you aiming to specialize in the sale of $1 million luxury homes, or is your niche centered around assisting clients looking to transition from their starter homes to larger properties? What are the geographical boundaries of your sales territory? Pondering these pivotal questions is instrumental in elevating the efficacy of your real estate marketing endeavors on Facebook. By addressing these fundamental considerations, you pave the way for greater success in reaching and engaging with your desired clientele.
2. Land Your Potential Customers in the Right Place
You’ll want to develop unique landing pages for your Facebook ads or any organic Facebook marketing you perform. The landing page needs to sell the unique nature of your real estate service and explain quickly and efficiently why you are the right agent to work with. The content should engage the reader and compel them to provide contact information, such as an email address or mobile number.
These landing pages can be developed within your agency’s website or your individual agent website. Having unique landing pages also helps you analyse the effectiveness of each ad or post within your social media campaign. The pages also connect with your CRM to push out automated emails or text messages as soon as a potential client provides that valuable contact information.
3. Stay Active With Your Facebook Campaigns
Don’t expect a static campaign to keep generating leads. Test your ads by changing one piece at a time. Is the headline not grabbing attention? Is your image too generic? Can you catch more Gen Z users with a video rather than still photos? With each change you make, watch your analytics and see what is effective and what isn’t.
You can test the effectiveness of an ad by running two versions of the ad simultaneously. One could feature a static photo of the front of a new listing, while the other includes a 360 video. Which gets more click-throughs? Each lesson you learn helps you build more effective campaigns in the future.
Remember to check each aspect of the campaign. Maybe the landing page isn’t converting as well as it could be. Test some changes in your follow-up email and texts to ensure you are setting the right tone. Also, make certain your CRM is sending the messages at an appropriate time and rate.
4. Put Your Facebook Page to Work
Above all, elevate the potential of your Facebook page by transforming it into a comprehensive real estate marketing website. This multifaceted approach allows you to showcase not only property listings but also local amenities, provide access to appraisal forms and brochures, and curate captivating photo galleries, among other features.
By doing so, you’ll not only enhance your engagement with your Facebook followers but also get more likes and bolster the overall impact of your Facebook marketing strategy. Additionally, this enhancement enables your Facebook followers to conveniently save properties for future review, contributing to a more user-friendly and interactive experience.
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