News, views and industry trends

The rise in technology over the past few decades has caused significant disruptions to many industries. With concepts such as AI (artificial intelligence) and Machine Learning expected to change and progress even more, many people are worried about w…

As a real estate agent, your brand is everything. It’s what prospective home buyers and sellers see when they look at your profile and decide whether or how much to trust you with their most significant investment. Developing a strong, unique b…

As a real estate professional, your database of contacts is a goldmine of potential opportunities. Your past clients, leads, and appraisals can all be leveraged to generate new business and build lasting relationships. In this blog, we’ll explo…

Property managers lead hectic lives, juggling a myriad of responsibilities that can easily pull them in multiple directions. Each day presents fresh challenges, making it a constant mission to stay on track with daily goals. However, the most success…

Marketing automation has become increasingly popular within real estate in recent years, with many of the top agents putting a focus on various marketing tools to get their names out there on a consistent basis. However, when looking at real estate C…

There’s no doubt the pandemic has changed the way we work, and the perceived role of the office as a place from which all activity revolves has gone. Organisations were forced to fast-forward to enable an environment where employees could be ju…

You’ve invested in a real estate CRM and armed yourself with the how-to of marketing automation. So, how do you make sure you’re maximising all your potential benefits of real estate CRM marketing automation? The first concept to understa…

The relationship between a principal and an agent in real estate plays a central role in the success of any agency. This professional arrangement defines how decisions are made, how responsibilities are delegated, and how outcomes are measured. Under…