News, views and industry trends

Struggling to capture interest from your real estate CRM leads? It could be time to revise your approach. In your marketing efforts, terms like “Thinking of Selling” and “Free Market Appraisal” have become commonplace, often used by numerous agencies…

Your database is only as powerful as the way it can be utilised. Having 10,000 contacts in your database is fantastic, but if you don’t know what to do with them after you have them in your system, then it may as well be the local phone book. Having …

A CRM (customer relationship management) is an incredibly important aspect of real estate. It’s importance within the industry has been recognised and as such, several software solutions have been created in an effort to help agents become more organ…

Today’s real estate client is more intelligent, informed, and online than ever before. They want great products, but they also demand integrity, excellent customer service and a great user experience that is personal to them. They are more disc…

Each year, we all become more reliant on technology than we ever have before, and that certainly includes the real estate industry. Industries that have traditionally always been ‘people’ focused, centering around building relationships, can sometime…

Building your career as a real estate agent takes patience, consistency, and understanding the real estate market. One of the most important things you will need to excel in the field is knowing how to market yourself. Marketing yourself is one of th…

Becoming successful in real estate requires time, effort and consistency. Those within the industry often find themselves time poor, and thinly stretched over a number of tasks. Luckily, there are a number of real estate agent productivity tips and t…

Not many real estate agencies today can promote and grow their business without a website. It would be crazy not to have your own slice of the world wide web! Any brand’s website is essentially their resume, their business card and their portfo…