Report

UK Consumer Survey Report – winter edition 2025


Download our latest report, created in partnership with Retail Economics, which provides powerful insights into how consumer behaviour is evolving amid economic uncertainty.

The report reveals the trends shaping the market, from a surge in store visits to the rise of experience-led shopping, here’s what you need to know:

  • Store visits are back: The average rose to 8.4 per month, with 18–24-year-olds up 31% since May 2025.

  • Digital dominates: 71% of Gen Z spend most of their non-food budget online, but physical stores remain key for research and returns

  • Experience matters: Evening visits for food and drink jumped to 48%, and 34% now visit stores to socialise.

This is your go-to resource for understanding the shifts in consumer behaviour that’s shaping today’s retail landscape

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