Retail footfall shows cautious optimism in November as Black Friday momentum builds, despite annual declines.
Despite year-on-year declines suggesting cautious spending, pre-Black Friday momentum and a booming evening economy reveal a strategic shopper. High streets thrived on the evening of Black Friday, signalling an early start to the festivities. Can December’s ‘Golden Quarter’ capitalise on this targeted, value-driven activity?
Read our full report and understand how a data-driven strategy will help retail leaders shape the final sales push of the year.