The 3 things you didn’t know about foot traffic – Retail Retold

What do you think you know about measuring foot traffic?

In this episode of Retail Retold, Chris Ressa and Carla Henson, Vice President of Solutions at MRI Software discuss the evolution of footfall counting software and foot traffic analytics, the integration of AI in retail, and how data can optimize customer experiences.

Carla shares insights on the potential of visual AI in understanding consumer behavior and the importance of capturing accurate data for better decision-making in retail and office spaces.

Takeaways

• Carla Henson is the Vice President of Solutions at MRI Software, focusing on strategy and go-to-market initiatives.
• MRI Software is known for property management and supports clients across various segments, including residential and commercial real estate.
• AI is increasingly being integrated into personal and professional lives, enhancing productivity and decision-making.
• Visual AI technology allows for detailed footfall measurement and analysis, linking to existing security cameras to track customer behavior.
• Understanding foot traffic patterns is crucial for retailers to optimize marketing strategies and improve customer experiences.
• Capture rates are essential metrics for retailers to measure the effectiveness of their storefronts and marketing efforts.
• Data-driven insights from retail foot traffic analysis can reveal discrepancies in perceived versus actual customer demographics.
• The evolution of technology has shifted expectations from personal to professional environments, impacting how businesses adopt new tools.
• AI has been in development since the 1950s, but its accessibility and application in retail are relatively new.
• The future of data analytics in retail and office spaces holds significant potential for optimizing space usage and enhancing customer engagement.