Case Studies

Hudson Yards, New York

Hudson Yards

Hudson Yards required real-time, accurate pedestrian traffic counting and report to support their business in terms of efficiency and efficacy. The analytics produced by MRI OnLocation would support the shopping mall in optimizing its customers experiences and partner opportunities.

Our approach

MRI OnLocation leveraged Hudson Yards’ existing camera infrastructure and deployed its state of the art technology remotely from the UK. This enabled the team at Hudson Yards to hit the ground running in understanding traffic levels and flows in and around the mall and inform leadership on trends, and monitor occupancy levels with visibility across the organization for safety and customer experience.

By using the analyzer and app, Hudson Yards are able to report on live counting, view comparative variances, monitor demographics which enables them to remain on the pulse of their customer profiling, and use predictive tools to make informed decisions that supports the optimization of the mall.

MRI OnLocation is a scalable, data driven solution for our partners at Hudson Yards. We’re able to leverage the reporting suite to communicate daily, weekly, monthly and annually with ease. Quite simply put, it’s the best solution in the industry!

Scott Evans – Chief Digital Officer, Related Companies: Hudson Yards

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