Aspasia renamed Qube Sales, Lettings and Management | 28 April 2014

This news story relates to Qube Global Software, one of our previous brands.

Our specialist residential sales and lettings software solution has been renamed Qube Sales, Lettings and Management – or Qube SLM for short.

Formally known as Aspasia, the product became part of the Qube Global Software suite of solutions around 18 months ago. The branding has evolved since then to become increasingly consistent with the rest of our business, with a number of our existing customers now referring to the software as Qube (as opposed to Aspasia).

These trends describe the thought processes behind the re-brand, along with our aspirations to offer a full range of solutions across each specific area of the property sector.

The new identity features prominently on the re-launched Qube Global Software website, while you will see this replicated if you are attending the ARLA Conference on the 29th April (where our stand will feature prominent Qube SLM branding) and in future press advertisements.

Due to the strong awareness of the Aspasia brand, however, we will continue to reference the name extensively for a sustained period across all our marketing activity to avoid confusion and ensure clarity.

Trevor Youens, Qube Sales, Lettings and Management Managing Director, comments:
“We see this name change as a significant – albeit small – step forward for the Qube SLM solution. When we became part of Qube Global Software, we stated that our product and service would improve due to the enhanced expertise and resource offered by the business. This re-branding is indicative of this improvement.”