
Boost lead generation for more opportunities
Efficient communications to convert more clients
Facilitate on-going relationships to maximise the value

Technology to supercharge your estate agent CRM
Buying or leasing property remains a relationship business and all business relationships need managing for profit.
That’s why some estate agents believe that technology-based CRM risks the competitive advantage of personal relationships and trust built over years.
But without tech-enabled CRM, those businesses waste time on manual or repetitive tasks, risk missing key diary events and fail to meet enhanced customer and client communication and service expectations.
MRI’s Estate Agent solutions reduce the time needed for marketing, sales, lettings and client accounts, leaving you free to focus on building new relationships and developing existing ones.
Not only that, but when you or your team stop running to stand still, there’ll be more time to generate activity, build your pipeline, and operate the business more profitably.
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Lead management
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Pipeline management
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Track correspondence
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Relationship management
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Vendor & buyer portal
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Insights & Automation
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3rd party Integrations
Lead management

Lead management
Capture leads from 3rd party platforms with detailed information, and create customer profiles automatically. Enabling you to find the most suitable properties efficiently for customers.
Pipeline management

Pipeline management
Manage the progress of leads and prioritise the best opportunities to work on first. View the team’s performance and see how close each opportunity is to closing.
Track correspondence

Track correspondence
Review customer communications history efficiently and keep track of what is happening for speedy responses and follow-ups.
Relationship management

Relationship management
Keep all contact data in one system and ensure an updated customer database for sustainable business opportunities.
Vendor & buyer portal

Vendor & buyer portal
Give your buyers and vendors a seamless experience with an end-to-end vendor and buyer portal. Make property search, viewing request and communication easier.
Insights & Automation

Insights & Automation
Get actionable insight tailored to your requirements. Keep deals progressing with automatic messages, reminders and emails.
3rd party Integrations

3rd party Integrations
Our estate agency solutions integrate with over 50 partners, giving you the flexibility to enhance your sales and lettings experience, offering you a one-stop shop for all your selling, letting, and property management needs.