How do you get leads in real estate?

Generating leads is a crucial part of any real estate business achieving success.Without a steady flow of new opportunities, growing your business becomes a real challenge. The good news is there are more ways than ever to connect with potential clients and build relationships that lead to listings.

MRI Software offers a suite of tools designed to help you attract and engage with new clients. Our digital real estate proposal software makes it easy to present your services professionally and persuasively. If you are looking for inspiration, we recommend you read our list of real estate marketing ideas to help you think outside the box. You might also find our tips on social media marketing, email marketing, and Facebook especially useful for building a modern, effective lead generation strategy.

There is no single path to success, but a thoughtful approach to lead generation will open more doors and help you grow a thriving real estate business.

Table of contents:

• Build and nurture your referral network
• Optimise your website for lead capture
• Leverage social media marketing
• Run targeted Facebook ads
• Create a strong email marketing strategy
• Offer free resources and guides
• Host open homes strategically
• Build local partnerships
• Focus on community involvement
• Use digital proposal software to impress prospects
• Contact MRI Software
• FAQs

1. Build and nurture your referral network

Referrals are one of the most reliable sources of new business. People trust recommendations from friends and family more than any advertisement.

Stay connected with your past clients, friends, family, and even acquaintances. A simple check-in call or email can keep you top of mind when someone they know needs real estate services.

2. Optimise your website for lead capture

Your website should be an active part of your lead generation strategy, so consider including clear contact forms, property search tools, and value-driven offers like free market reports. Make it easy for visitors to get in touch or subscribe to your updates.

A user-friendly website creates a strong first impression and captures leads even while you are focusing on other areas of your business.

3. Leverage social media marketing

Social media offers countless opportunities to connect with potential clients. Platforms like Instagram, LinkedIn, and Facebook allow you to share success stories, market updates, and insights that position you as a trusted expert.

You can learn more about getting started with social media marketing by following best practices and developing a consistent content plan.

4. Run targeted Facebook ads

Facebook ads remain one of the most effective digital tools for real estate lead generation. Using location-based targeting, you can promote your listings, market updates, or provide free resources to people in your chosen area. By offering valuable content and clear calls to action, you can build your database and generate leads at scale.

Read more about our helpful Facebook tips that can help you create more effective campaigns.

5.Create a strong email marketing strategy

Email continues to be one of the highest-performing channels when it comes to nurturing leads for real estate agencies. Through emails, you can share helpful tips, market updates, new listings, and personal insights through a regular newsletter. These should focus on providing value rather than pushing for a sale. Consistent, thoughtful communication builds familiarity and trust over time.

6. Offer free resources and guides

Offering valuable resources like “How to Prepare Your Home for Sale” or “Understanding the Buying Process” can attract leads who are not ready to act yet but are gathering information.

Create simple, easy-to-read guides that solve common problems or answer pressing questions. In exchange, ask for an email address or phone number. When you lead with value, you build relationships that often turn into future clients.

7. Host open homes strategically

Open homes are both a chance to sell a property and an opportunity to meet potential buyers and sellers in person. At these open homes, you should prepare professional marketing materials to hand out, collect visitor information, and follow up after the event.

Every person you meet at one of your open homes is either a potential client or knows someone who could be.

8. Build local partnerships

It’s always a good idea as a real estate business to partner with local businesses, mortgage brokers, or home stagers to create mutual referral opportunities. When you become part of a trusted network of service providers, you increase your visibility and reach new audiences without the need for cold outreach.

9. Focus on community involvement

As you are focusing on your local real estate market, you should get involved in community events, local charities, or even school sponsorships. When people see you supporting their neighbourhood, they are more likely to trust you with their real estate needs.

Authentic community involvement strengthens your personal brand and leads to genuine, long-term relationships.

10. Use digital proposal software to impress prospects

When a prospect expresses interest, how you present yourself matters. Using digital real estate proposal software allows you to create professional, engaging proposals quickly.

A polished, personalised proposal shows prospects that you are serious about helping them achieve their goals. It reinforces your credibility and can make all the difference in converting a lead into a client.

Contact MRI Software

Getting leads in real estate requires a proactive and multi-faceted approach. By combining traditional methods with digital tools and a genuine focus on building relationships, you create a strong foundation for ongoing success.

MRI Software offers innovative solutions to help you generate and nurture leads effectively. From professional proposals to marketing insights, we are committed to supporting your growth. For more information, contact MRI Software today on 1300 657 700.

FAQs