Hudson Yards New York gains footfall insights with MRI OnLocation
Hudson Yards, a mixed-use real estate development in New York City’s West Side, required real-time, accurate pedestrian traffic counting and reporting to drive efficiency for neighborhood businesses. By implementing MRI OnLocation for footfall analytics, the property can use data-driven insights to optimize its customer experiences and partner opportunities.
Retail foot traffic data
The MRI OnLocation footfall analytics solution leverages Hudson Yards’ existing camera infrastructure, enabling the team to hit the ground running and quickly understand traffic levels and flows in and around the mall. The solution helps the Hudson Yards team monitor occupancy levels, keep leadership informed of trends, and gain visibility across the organization to ensure safety and customer experience.
By using the OnLocation analyzer and app, Hudson Yards is able to report on live counting, view comparative variances, and monitor demographics. The team can keep their finger on the pulse of customer profiles and use predictive tools to make informed decisions that support mall optimization.
MRI OnLocation is a scalable, data driven solution for our partners at Hudson Yards. We’re able to leverage the reporting suite to communicate daily, weekly, monthly and annually with ease. Quite simply put, it’s the best solution in the industry!
Chief Digital Officer, Related Companies: Hudson Yards