Bio

Jenni Matthews is a marketing and PropTech communications specialist at MRI Software, where she leads brand, PR, and content strategy across EMEA and heads up marketing for MRI OnLocation — MRI’s footfall analytics solution. With a strong background in retail insights and analytics, Jenni is passionate about helping real estate and retail organizations understand how people move through and interact with physical spaces.

A recognized voice in the PropTech sector, Jenni regularly speaks at industry events and shares data-driven perspectives on retail trends, footfall performance, and the evolving role of technology in the built environment. Her work bridges the gap between complex analytics and clear, actionable insight — making her a trusted resource for property professionals navigating a rapidly changing market.

Relevant Media Citations

• https://uk.finance.yahoo.com/news/retailers-hold-well-over-christmas-111304905.html
• https://www.independent.co.uk/news/uk/mri-b2672570.html
• https://www.theindustry.fashion/uk-retail-destinations-enjoy-bumper-boxing-day-analysts-say/
• https://ww.fashionnetwork.com/news/Almost-all-britons-are-now-shopping-in-physical-stores-mri-software,1698411.html