Scalable growth in action: How the system enabled year-on-year acquisition of 300 new customers

McGrath Canterbury-Bankstown, a leading real estate agency in Sydney’s southwest, has transformed its property management operations with MRI Software’s Property Tree and Business Insights. By implementing this powerful cloud-based solution, the agency has enhanced efficiency, improved strategic decision-making, and saved significant time and resources for its team of 13 property managers.

The Problem

Before adopting Property Tree, McGrath Bankstown faced several operational challenges that hindered their efficiency and growth:

• Cumbersome processes: The previous system required on-site access, limiting flexibility and slowing workflows.
• Subscription fatigue: The agency relied on multiple third-party solutions to compensate for missing functionality, resulting in inefficiencies and higher costs.
• Manual reporting: Generating custom reports was time-intensive, taking days to complete and diverting resources from higher-value tasks.
• Data silos: Separate platforms for different functions led to fragmented data and limited strategic visibility.

The Solution

Since implementing Property Tree with Business Insights in 2019, McGrath Bankstown has streamlined its operations, reduced costs, and empowered its team:

• Cloud-based accessibility: Team members can securely access data and perform tasks from anywhere, improving flexibility and collaboration.
• Integrated workflows: Property Tree consolidated multiple systems, eliminating the need for third-party add-ons and saving time.
• Efficient reporting: Customised reports that previously required days now take just five minutes using the Business Insights feature.
• Data confidence: Property Tree enables quick audits of lease renewals, rent changes, and inspections, supporting faster and more informed decision-making.

The Benefits

Property Tree with Business Insights have delivered measurable results, significantly impacting McGrath Bankstown’s operations:

• Time savings: The system saves 40 hours weekly, equivalent to the workload of a full-time employee, increasing team productivity by 8%.
• Revenue growth: By efficiently auditing lease renewals, the agency has increased monthly revenue by at least $10,000.
• Strategic insights: Business Insights offer real-time data analysis, allowing the agency to plan effectively and respond quickly to market changes.
• Client acquisition: A three-person Business Development Manager (BDM) team onboarded 300 new clients annually over 3 years – a 26% increase year-over-year – showcasing the scalability of the system.
• Reduced stress: Automated reminders and streamlined processes have reduced stress for both the management team and property managers.

MRI Property Tree with Business Insights have empowered McGrath Bankstown to optimise its operations, drive revenue growth, and improve client experiences, positioning the agency as a leader in their local real estate market.

Watch Anthony Theodore, Head of Property Management, explain how MRI Property Tree and Business Insights helped McGrath Canterbury-Bankstown rapidly scale its rent role.