BFG Asset Management 148% uplift in engagement with Birdeye and MRI Property Tree
BFG Asset Management is a leading body corporate and strata business in Victoria supporting residential, commercial, and mixed-use properties. Their Melbourne-based team delivers personalised service across maintenance, compliance, and financial management, ensuring each building receives the care it needs.
In late 2018, BFG transitioned to cloud-based MRI Property Tree to improve accessibility and modernise its workflows. In 2022, they added Birdeye to strengthen their Online presence, grow their Google reviews, and better manage feedback.
The Problem
BFG’s previous system limited efficiency, flexibility, and remote access. As the business expanded, they needed a modern, cloud-based solution to streamline processes and make it easier for the team to stay connected.
At the same time, the business wanted a better way to collect and manage online client feedback to build trust and improve brand visibility.
“We needed a straightforward solution to streamline the review process” says Danny, Director at BFG Asset Management.
The Solution
By implementing MRI Property Tree alongside Birdeye, BFG Asset Management introduced an efficient, automated review process that helped them capture more feedback and respond quickly to client concerns.
Birdeye’s interface made it simple for the team to request reviews, monitor responses, and manage sentiment in one place. Automated prompts encouraged clients to leave feedback, while the integration with PropertyTree kept key information connected.
“This ease of use not only made it convenient for our clients but also increased the likelihood of them leaving reviews. Birdeye’s user-friendly interface and automated prompts empowered our team to actively seek out Google reviews” Danny explains.
Business impact
Since adopting Birdeye’s integration with MRI Property Tree, BFG has seen strong improvements across several key engagement metrics:
- Over 500 Google reviews, up from 400
- 210 inbound messages to their unified inbox
- 324% increase in calls to the business
- 435% increase in website visitors
- 222% increase in direction requests
- 67% increase in discovery searches
- 7% lift in Google profile views
Stronger visibility, streamline operations
The combined capabilities of MRI Property Tree and Birdeye have helped BFG simplify internal processes, strengthen its online presence, and create more meaningful touchpoints with clients.
This uplift in customer engagement has improved operational efficiency and reinforced BFG’s position in a competitive market – allowing the team to stay focused on delivering exceptional service.