Did you know that nearly 50% of prospective renters use online reviews to determine whether they’re going to visit a property? What’s even worse is that people often seek out negative reviews first when searching for an apartment.
Prospects care about what your current and past residents have to say about your property, meaning that online reviews are more important now than they ever have been before. Providing a satisfactory experience for your residents is a good start, but you can’t stop there in order to benefit from online reviews. You’ll have to prompt your residents to leave reviews and make it as easy as possible for those positive reviews to be seen.
In this webinar, hear from Rachel O’Neill, Product Marketing Manager, and Devin Jacob, Account Executive from MRI, to learn:
- The importance of building up a positive online reputation
- Why online reviews are important and how they impact your sales funnel
- How to prioritize the sites that matter, including Google and social media
- How to put a plan in place to drive reviews