News, views and industry trends

In real estate, your name is your brand and unless your brand presents itself as trustworthy, it’s going to be difficult to continue to grow your business. In years gone by real estate agents have had image issues with trust, which stemmed from a sma…

For many areas across Australia, the property commentary has now shifted to what is now described as a “Buyers Market”. Buyers now have more properties to choose from and will take decidedly longer to make their decision to purchase. What does this m…

If you want to conduct open homes, it’s important to automate the entire process to ensure it goes smoothly. With the help of reliable lease administration software, you’ll be able to get the most from your open homes. There are several key benefits …

After reaping the benefits of what has been a very hot property market for the past 12 months, it’s easy for agents to start slipping into some bad habits. When markets change so quickly, it can be hard to adapt, so it’s important to identify real es…

Having a strong social media presence is a very powerful tool both for an agent’s personal brand and also as a resource for marketing your current listings. While most agents would understand the value that a strong social media presence can bring, b…

A good real estate agent is a lot more than just a salesman. They are normally well-established members of their local communities and add value to their area through various forms of community engagement. It’s not uncommon for real estate agents to …

As a real estate agent, one of your primary goals is to get people through the door at open homes. After all, the more people who come to see a property, the greater the chance of making a sale. Fortunately, there are a number of strategies to get mo…

If you’re a real estate agent, a challenge you face daily is how to generate real estate leads.. A reliable lead generation program is one of the most effective ways to grow your agency. In addition to conventional approaches, it’s widely acknowledge…