How to generate real estate leads

If you’re a real estate agent, a challenge you face daily is how to generate real estate leads.. A reliable lead generation program is one of the most effective ways to grow your agency.

In addition to conventional approaches, it’s widely acknowledged that digital marketing stands as one of the most formidable means of procuring leads.

By leveraging platforms such as social media, blogs, video hosting sites, and search engines, you have the potential to engage with thousands of prospective clients, whether they’re local or situated remotely. By delivering valuable information and captivating visuals, this guide meticulously dissects common tactics aimed at funneling more customers into your sales pipeline, encompassing both online and offline avenues.

Make sure your website is well optimised

An optimised website can significantly help generate real estate leads by enhancing your online presence, increasing user engagement, and providing valuable information to potential clients. Here’s how:

  1. Improved Search Engine Visibility: An optimised website is more likely to rank higher in search engine results pages (SERPs). By incorporating relevant keywords, meta tags, and optimizing your website’s structure and content, you can attract organic traffic from people actively searching for real estate services in your area.
  2. User-Friendly Design: A well-designed website that is easy to navigate and visually appealing can keep visitors engaged. Ensure your website loads quickly, is mobile-responsive, and provides a smooth user experience. This can reduce bounce rates and encourage visitors to explore your site further.
  3. Lead Capture Forms: Implement lead capture forms strategically throughout your website, such as on property listings, blog posts, and contact pages. These forms can collect visitor information, such as email addresses and phone numbers, allowing you to follow up with potential leads.
  4. Compelling Calls to Action (CTAs): Use clear and persuasive CTAs to encourage visitors to take specific actions, such as scheduling a consultation, signing up for newsletters, or requesting property information. CTAs should stand out and be strategically placed on your website.
  5. Property Listings and Search Features: Ensure your website has an easy-to-use property search feature and comprehensive property listings. Include high-quality images, detailed descriptions, and virtual tours if possible. This makes it easier for visitors to find the properties they are interested in.
  6. Testimonials and Reviews: Display client testimonials and reviews prominently on your website. Positive feedback from satisfied clients can boost your credibility and attract potential leads.
  7. Social Media Integration: Integrate social media buttons and sharing options on your website to encourage visitors to connect with you on social platforms and share your content with their networks.
  8. Email Marketing Integration: Use email marketing tools and integration to build and nurture your leads. Send regular newsletters, updates on new listings, and personalized content to engage potential clients over time.
  9. Analytics and Tracking: Implement website analytics tools to track user behavior, such as which pages they visit and how long they stay. This data can help you refine your website and marketing strategies to better target potential leads.

In summary, an optimised website serves as a powerful tool for generating real estate leads by attracting organic traffic, engaging visitors, and converting them into potential clients. By continuously improving and maintaining your website, you can establish a strong online presence in the competitive real estate market.

Create unique and valuable content

Write blog posts that demonstrate your expertise and add value for potential clients, then share those blog posts through social media, guest posting for other blogs, and email marketing campaigns.

To drive traffic and then those all-important sign-ups, you must stand out from the pack by generating relevant, engaging, and helpful content for your target audience.

By making sure your content is ranking for terms that people are searching for, you increase the chance of being found through organic search and when prospects share or like your content on social media. There are plenty of free tools on the internet that can help you discover what people are searching for.

Create video content

You can maximise your impact by repurposing your blog post into concise videos suitable for platforms like YouTube or social media. Given that video content is currently prevailing in the Facebook algorithm competition, why not seize the opportunity?

Produce videos, craft Instagram reels, or create YouTube Shorts featuring yourself as you explore the neighborhood where you market properties. Share insights about the amenities and showcase some of the homes in the vicinity. Share these videos across various platforms such as YouTube, Facebook, Instagram, and any other social media channels you utilise. Be sure to tag your content with relevant keywords to enhance visibility.  Learn more about marketing on Facebook in this blog.

Run Facebook ads

Facebook advertising can be intimidating, but there are plenty of guides on the internet that help you build a successful lead generation campaign. There are different campaign objectives you can choose from – whether it’s driving people to your website, watching a video or filling out a form. Building your campaign to drive leads involves figuring out who you want to reach and with what message.

Suppose you know you’re going to be selling a new development in six months. In that case, your campaign could reach those people searching for real estate in the area and present them with an opportunity to subscribe to a mailing list to receive updates ahead of the curve. It’s worth upskilling yourself on the many powerful tools that Facebook offers to get your brand, and your properties, in front of the people who need them most.

Use social proof

How good are you at tooting your horn online with positive customer reviews of your work, also known as social proof? Your glowing reviews should be infused throughout your marketing messages. There is nothing more validating than real-life happy customers saying nice things about you (make sure they are real-life – fake reviews stick out like a sore thumb).

You can integrate these onto your website, social media channels, and email marketing campaigns. It’s simply the best way to show a potential lead they can trust you to provide excellent customer service. Don’t be afraid to ask for referrals and testimonials from your satisfied clients.

Sponsor local events and causes in person and on social media

Identify an event or cause that aligns with your agency’s core values and actively support it. Whether it’s a local sports team, a charitable organisation, or significant community events, engaging in fundraising initiatives can foster enduring relationships with your agents that can eventually translate into leads.

These events and causes not only promote your brand but also act as effective marketing tools. Additionally, participants in these activities are likely to share their experiences on social media, extending your brand’s reach and visibility.

Contact old leads

You probably have an extensive database of past leads and customers, yet you may not think to contact them again to see if they are considering a life change. It doesn’t hurt to reach out to customers to remind them you are there.

Maybe a past client is thinking of selling – you may just contact them at the right time to spur them into action. If you don’t reach out to them, someone else will. Additionally, reaching out to past clients is a great way of nurturing your current database.

There’s no one-size-fits-all approach to generating leads because different clients respond to different tactics and channels. It’s important to dip your toe into the water and try out lots of new techniques, learn what works and what doesn’t, and keep yourself open to new opportunities and tools as they come up.

Contact MRI Software  

For comprehensive and innovative real estate solutions that will transform the way your agency does business, contact MRI Software today on 09 883 3196 or click here to schedule a personalised demonstration. 

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