News, views and industry trends
Why the real estate industry needs to invest in technology
Each year, we all become more reliant on technology than we ever have before, and that certainly includes the real estate industry. Industries that have traditionally always been ‘people’ focused, centering around building relationships, can sometime…
Understanding real estate clients
Today’s real estate client is more intelligent, informed, and online than ever before. They want great products, but they also demand integrity, excellent customer service and a great user experience that is personal to them. They are more discerning…
7 essential real estate CRM features
A CRM (customer relationship management) is an incredibly important aspect of real estate. It’s importance within the industry has been recognised and as such, several software solutions have been created in an effort to help agents become more organ…
5 steps to build trust with your clients
In real estate, your name is your brand and unless your brand presents itself as trustworthy, it’s going to be difficult to continue to grow your business. In years gone by real estate agents have had image issues with trust, which stemmed from a sma…
Real estate automation software to succeed in buyer management
For many areas across Australia, the property commentary has now shifted to what is now described as a “Buyers Market”. Buyers now have more properties to choose from and will take decidedly longer to make their decision to purchase. What does this m…
Benefits of open home software
If you want to conduct open homes, it’s important to automate the entire process to ensure it goes smoothly. With the help of reliable lease administration software, you’ll be able to get the most from your open homes. There are several key benefits …
Real estate mistakes to avoid
After reaping the benefits of what has been a very hot property market for the past 12 months, it’s easy for agents to start slipping into some bad habits. When markets change so quickly, it can be hard to adapt, so it’s important to identify real es…
Real estate social media ideas to boost your profile
Having a strong social media presence is a very powerful tool both for an agent’s personal brand and also as a resource for marketing your current listings. While most agents would understand the value that a strong social media presence can bring, b…