News, views and industry trends
Leveraging location: How real estate agents stay close to key markets for success
In the real estate industry, location isn’t just a buzzword, it’s the foundation of success. For real estate agents, staying close to key markets can make all the difference in building trust, enhancing client satisfaction, and driving sales. This bl…
How successful real estate agents boost sales with technology and data-driven strategies
In an increasingly volatile real estate market, real estate agents, property managers, and agencies that adapt to technological advancements and data-driven approaches, will be the ones who thrive. From building high-quality customer databases to lev…
What is PropTech?
Real estate is the largest asset class in the world and it continues to grow at a rapid pace. However, the real estate industry has been one of the slowest to embrace new technologies. It has only been in the past few years that we’ve really started …
Real estate agent productivity tips
Becoming successful in real estate requires time, effort and consistency. Those within the industry often find themselves time poor, and thinly stretched over a number of tasks. Luckily, there are a number of real estate agent productivity tips and t…
Real estate agent marketing tips
Building your career as a real estate agent takes patience, consistency, and understanding the real estate market. One of the most important things you will need to excel in the field is knowing how to market yourself. Marketing yourself is one of th…
Why the real estate industry needs to invest in technology
Each year, we all become more reliant on technology than we ever have before, and that certainly includes the real estate industry. Industries that have traditionally always been ‘people’ focused, centering around building relationships, can sometime…
Understanding real estate clients
Today’s real estate client is more intelligent, informed, and online than ever before. They want great products, but they also demand integrity, excellent customer service and a great user experience that is personal to them. They are more discerning…
7 essential real estate CRM features
A CRM (customer relationship management) is an incredibly important aspect of real estate. It’s importance within the industry has been recognised and as such, several software solutions have been created in an effort to help agents become more organ…