Leasing agent data: tips for higher close rates

As a leasing agent, you are responsible for matching tenants with the right apartment units. Leasing agent data can help you with this in many ways. If you’re struggling to close your leads, it may be that you need better data to work from. In addition to being friendly, honest, and organized, it’s essential to become an expert on markets and available units based on your clients’ needs.

Using leasing agent data to improve your close rate

The best way to add value for your clients as a leasing agent is to be knowledgeable. That means being an expert in the local market and apartments available that fit their needs and budget. Therefore, it’s important to have access to the most up-to-date and accurate leasing agent data available. Your clients expect you to be able to answer all their questions and find the right units for them to tour based on their preferences.

Understanding apartment market data

When locating apartments for your clients, it’s essential to know information about the local market as a whole. For instance, how will you know if the price for a unit is fair if you don’t know the current market conditions? What amenities are standard in your area? Apartment market data is here to help with this. These data reports give you a snapshot of what you have to work with in your local area. Some data might include average occupancy rates, average pricing, and average unit size. This is important information for a leasing agent to know, as many people will want to know how the units you show them compare to the rest of the area.

Using search tools with leasing agent data to find the right units

In addition to market-wide multifamily data, it’s also important to have easy access to information on available units at different properties in your area. Leasing agent search tools can help you search and filter to find units that suit your clients needs. For instance, the number of bedrooms and bathrooms, the price, and available amenities. With the right tools, you can easily send e-brochures of properties that actually met your clients’ needs. You can also answer specific questions about not only the unit, but the community and surrounding area. This is a great way to improve your close rate. Therefore, it’s important to have the right data and tools available to help you help your clients.

Multifamily data from apartment data services

At Apartment Data Services, we offer data solutions for the multifamily industry. Our team contacts each property in our extensive database once a month to ensure you receive the most updated and accurate information for your market. Whether you’re a property manager trying to determine the right pricing or concessions for your units or are a leasing agent looking for the perfect apartment for your clients, we have exactly what you need. Contact us today to set up a free demonstration to learn how we can help you.

On-Demand Webinar

Multifamily Industry Review: Leaving 2023 Behind and Discussing 2024 Trends

The economic fluctuations, slowing job growth, and surging supply that defined the multifamily market in 2023 are poised to prolong the pattern of market unpredictability that has become the new normal. As rent trends and job growth settle back into …

Watch the Webinar

Reinvest in some more great content:

Industry Event

TAA One Conference and Expo

Find out more

Select your region