News, views and industry trends

Regardless of what type of business you’re in, the effectiveness of your marketing is often the difference between success and failure. In real estate, your ability to continually bring in new leads is fundamentally how you chase your income. However…

As a real estate professional, your database of contacts is a goldmine of potential opportunities. Your past clients, leads, and appraisals can all be leveraged to generate new business and build lasting relationships. In this blog, we’ll explo…

Property managers lead hectic lives, juggling a myriad of responsibilities that can easily pull them in multiple directions. Each day presents fresh challenges, making it a constant mission to stay on track with daily goals. However, the most success…

In recent years, the real estate market has seen a surge in property sales. However, as markets return to a more normalised state, real estate agents are encountering uncertain vendors. Selling a home is a significant event, and it’s natural fo…

Marketing automation has become increasingly popular within real estate in recent years, with many of the top agents putting a focus on various marketing tools to get their names out there on a consistent basis. However, when looking at real estate C…

For many agents, the minute a property has settled, it’s on to the next lead and the new homeowner is all but forgotten about. In real estate, top agents know that this is in fact just the beginning of a much longer-term relationship as ultimately, b…

There’s no doubt the pandemic has changed the way we work, and the perceived role of the office as a place from which all activity revolves has gone. Organisations were forced to fast-forward to enable an environment where employees could be ju…

In the world of real estate, leads can vary from piping hot referrals to ice-cold form submissions. Whether you’re introduced to a prospect through a friend’s recommendation or a web form requesting your newsletter, there are effective st…