News, views and industry trends

In the world of real estate, leads can vary from piping hot referrals to ice-cold form submissions. Whether you’re introduced to a prospect through a friend’s recommendation or a web form requesting your newsletter, there are effective st…

In real estate, your name and your personal brand are everything. Your personal brand is your reputation, what you stand for and the level of trust that you’ve been able to build up over time. Building and maintaining a personal brand is an essential…

In today’s fast-paced world, technology has undoubtedly made our lives more convenient. However, in our rush to embrace all things digital, we’ve often overlooked the invaluable personal touch. In the realm of real estate, where human int…

You’ve invested in a real estate CRM and armed yourself with the how-to of marketing automation. So, how do you make sure you’re maximising all your potential benefits of real estate CRM marketing automation? The first concept to understa…

In the real estate industry, the value attributed to a high-quality Customer Relationship Management (CRM) system is widely recognised. However, it is imperative to acknowledge that not all CRM systems are created equal. Amidst the vast array of CRM …

Social media marketing has quickly taken over as one of the most dominant forms of marketing in the twenty-first century. Businesses now have access to a range of social media platforms where they can grow their brand, reach their audience, and sprea…

The real estate industry is evolving and one of the prominent trends shaping it is the adoption of sustainable practices. Green leases have emerged as a powerful tool in recent years, offering a range of benefits for both landlords and tenants. In th…

In the pursuit of sustainable practices and the race towards achieving net-zero targets, an instrumental tool has emerged in the real estate landscape: green leases. These contracts go beyond the conventional lease agreement, signifying a joint commi…