News, views and industry trends

Marketing automation has become increasingly popular within real estate in recent years, with many of the top agents putting a focus on various marketing tools to get their names out there on a consistent basis. However, when looking at real estate C…

For many agents, the minute a property has settled, it’s on to the next lead and the new homeowner is all but forgotten about. In real estate, top agents know that this is in fact just the beginning of a much longer-term relationship as ultimately, b…

There’s no doubt the pandemic has changed the way we work, and the perceived role of the office as a place from which all activity revolves has gone. Organisations were forced to fast-forward to enable an environment where employees could be ju…

In the world of real estate, leads can vary from piping hot referrals to ice-cold form submissions. Whether you’re introduced to a prospect through a friend’s recommendation or a web form requesting your newsletter, there are effective st…

In real estate, your name and your personal brand are everything. Your personal brand is your reputation, what you stand for and the level of trust that you’ve been able to build up over time. Building and maintaining a personal brand is an essential…

In today’s fast-paced world, technology has undoubtedly made our lives more convenient. However, in our rush to embrace all things digital, we’ve often overlooked the invaluable personal touch. In the realm of real estate, where human int…

You’ve invested in a real estate CRM and armed yourself with the how-to of marketing automation. So, how do you make sure you’re maximising all your potential benefits of real estate CRM marketing automation? The first concept to understa…

In the real estate industry, the value attributed to a high-quality Customer Relationship Management (CRM) system is widely recognised. However, it is imperative to acknowledge that not all CRM systems are created equal. Amidst the vast array of CRM …