News, views and industry trends

Social media marketing has quickly taken over as one of the most dominant forms of marketing in the twenty-first century. Businesses now have access to a range of social media platforms where they can grow their brand, reach their audience, and sprea…

What is the agency-principal relationship in real estate? In short: it’s the collaboration between real estate principals and their agents, setting the framework for how properties are bought, sold, and managed for the benefit of both the agenc…

There are so many benefits of CRM in real estate, that it’s a no-brainer for agencies to invest in this software. CRM (customer relations manager) is a piece of software that takes care of several aspects of your agency’s everyday workflow and organi…