Cleveland, Ohio – The Franklin Johnston Group, a developer and manager of over 40 properties and 6000 units throughout the eastern United States, was looking for a software solution to streamline their property management process. After reviewing several competitors and realizing MRI had a best-of-breed solution for each of their property management needs, Franklin Johnston opted to work with MRI Software and their highly flexible solutions.
“The Franklin Johnston Group (“TFJG”) is a dynamic and innovative company that already possesses the industry leading people, nimble structure and best-in-class processes required to generate superior performance for our owners and management partners. Consequently, our evaluation process was focused on identifying the best overall technology platform AND a responsive long-term business partner that we believe is: 1) capable of collaborating with us to create an immediate competitive advantage for our owners and partners by fully-integrating a more robust technology platform into our existing operational framework, 2) fully-dedicated to continuously improving its products and services in response to customer feedback and the natural evolution of the multifamily industry and 3) steadfastly committed to delivering outstanding customer service and support,” explained Chris McKee, President of Operations. Based upon a highly inclusive evaluation and vetting process that included team members from all parts of the TFJG organization, MRI emerged as the consensus choice. TFJG is very excited to partner with MRI to provide our team members with the most innovative, powerful and user-friendly technology solution in the industry and our customers with the most flexible and intuitive user experience available anywhere.”
MRI Residential Management (RM) allows clients to establish and automate workflow processes that cross organizational boundaries, and even extends outside the enterprise to vendors and partners. A key benefit is that RM is scalable and will grow with the business, mitigating the many growing pains that organizations experience with less-flexible software platforms. Additionally, the robust reporting capabilities of the software can be used to measure the organization’s key performance indicators. In fact, Residential Management can assist with nearly all of the user’s real estate management needs, including accounting and residential lease processing.
MRI’s VaultWare Apartment Marketing suite provides consumer-centric apartment marketing, leasing and market analysis capabilities focused on delivering an ideal online shopping experience that results in streamlined operations, highly qualified leads and more leases. VaultWare features automated content updates including current pricing and availability drawn directly from MRI Residential Management or a revenue management system, which results in consistent content across the client’s VaultWare-powered online advertisements. Additionally, the solution encourages prospective residents to begin the leasing process while the prospect is most engaged by allowing them to reserve a specific, currently available apartment that fits their needs. With many VaultWare client’s experiencing lease conversion rates as high as 25% for requests-to-hold of specific, currently available apartments, to 50% lead to lease conversion rates for pre-qualified apartment reservations, VaultWare is a powerful tool that generates easily apparent results.
“We have many exciting product enhancements in the works, and are happy that The Franklin Johnston Group recognizes the value in our commitment to improving the user experience,” said Patrick Ghilani, CEO of MRI Software. “Our products will greatly streamline their property management process.”
MRI Bostonpost is MRI’s industry leading affordable housing property management software. The solution can easily work with a variety of layered subsidy programs, including HUD, USDA, Tax Credits, HOME, and Public Housing. Additionally, the software has the potential to reduce Franklin Johnston’s administrative workload while simultaneously increasing the property’s compliance with any combination of affordable housing funding programs. Whether clients are managing properties with just project based vouchers, or properties rehabilitated with tax credit funding, or newer properties with complex layered funding, the Bostonpost system can manage everything within one user-friendly system.
For more information about MRI’s industry leading multifamily products, please visit our website.
About MRI Software
MRI offers property management software solutions to the global real estate management and investment industries. As a leading provider of real estate enterprise software applications and hosted solutions, MRI serves the global multifamily and commercial property industries, helping them improve their bottom line and maximize their returns on their diverse business portfolios. MRI leverages its more than 40 years in business to develop long-term successful relationships with its clients. For more information, visit https://www.mrisoftware.com.
About The Franklin Johnston Group
The Franklin Johnston Group is a developer and manager of multifamily rental residences in the senior, luxury and affordable housing sectors. The company owns and manages more than 6000 units and 40 properties throughout the Eastern U.S. The Franklin Johnston Group portfolio is composed of its own properties as well as those owned in partnership with various individual and institutional investors. The company develops new properties and acquires and rehabilitates existing communities. Principals include Wendell Franklin, Tom Johnston, Taylor Franklin and Steve Cooper, with a combined experience of more than 100 years in the industry.