News June 3, 2024

MRI Software Announces Strategic Appointments to its Asia Pacific Leadership Team

PropTech firm welcomes Dr. Sarah Bell and Audrey Nicoll, together bringing AI expertise, industry experience and deep customer understanding to drive innovation, expand solution choices and enhance client outcomes

Sydney, Australia – 3 June 2024 – MRI Software, a global leader in real estate software solutions, is pleased to announce the appointment of two highly respected industry leaders to its Asia-Pacific executive team. Dr. Sarah Bell joins as Director of Strategic Partnerships, and Audrey Nicoll as Senior Director of Growth and Marketing, effective immediately.

The pair’s collective talents will enhance the already impressive bench strength of the MRI APAC leadership team and drive accelerated focus on growth and business value to clients in this region.

Dr. Sarah Bell was previously Principal of Innovation and Industry at CoreLogic and co-founder of the artificial intelligence (AI) platform RiTA. She continues as an active Board Member for the RiSE Initiative, of which MRI Software is a long-term supporter.

Sarah’s award-winning contributions to real estate and technology have left a significant mark over the years. Her deep knowledge of AI, data analytics, machine learning, predictive intelligence and automation, combined with her leadership skills and experience, will be instrumental in advancing innovation and growth for MRI, its strategic partners and the property profession overall.

“We are thrilled to welcome Sarah to the MRI team. She’s a rightfully prominent and well-respected leader who has been a critical part of advancing Australia’s real estate sector with technology innovation,” says David Bowie, Senior Vice President and Managing Director for MRI Software in Asia Pacific. “I look forward to the positive impact she will undoubtedly make in strengthening our strategic industry partnerships and delivering improved outcomes for our connected community of clients, partners and MRI team members.”

Audrey Nicoll brings with her more than 20 years of experience leading global marketing teams in the US, Australia, and the UK. Her most recent success at PropTech Group (PTG), where she built a high-performing marketing team from the ground up and achieved exponential growth across the company’s portfolio, is a testament to her capabilities. In her new role as Senior Director of Growth and Marketing, she will continue to drive growth across the entire MRI Software suite of solutions and services.

“Audrey’s dynamic leadership and strategic vision will drive our commercial growth and marketing initiatives in the Asia-Pacific region to the advantage of our clients and industry more broadly. She’s an extraordinary leader who brings a clear sense of vision coupled with the ability to rally a team to execute with excellence,” says David Bowie.


For more information, high-res photography, or an interview, please contact: Heather Jones, Asia Pacific PR Lead for MRI Software on 0400 394 669 or

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