Lovely Becomes Latest Addition to the Rapidly Expanding VaultWare Apartment Content Syndication Network

Cleveland, OH – MRI Software, an industry-leading provider of award-winning property management, accounting and marketing software, today announced the recent addition of the popular online rental marketplace Lovely to its growing list of Internet Listing Services (ILS) that are integrated with MRI’s VaultWare Apartment Reservation System. With the ability to enhance advertisements via the solution’s content management and reservation capabilities on more than 20 high-quality online advertising sources, the VaultWare solution empowers apartment hunters to begin the leasing process online, when and where it’s convenient for them.

Lovely is the first real rental marketplace designed to help renters search, apply and pay rent directly from their mobile devices and web in a single, fully integrated platform. Additionally, Lovely Pro helps property owners and managers find the best, most qualified tenants. From personal experience, the company recognizes just how painful it can be to rent an apartment, and thus thinks it should be faster, easier and more transparent for both sides.

“We aim to provide our renters access to the best inventory available in real time. We are excited to begin our partnership with VaultWare to help facilitate a larger supply of inventory on our website and mobile apps,” said Erik Preston, Director of Supply at Lovely. “We are very much looking forward to integrating VaultWare into Lovely in an effort to continuously enhance the positive experience for our loyal users. It is our goal to make the entire rental process, from beginning to end, as transparent, stress-free and streamlined as possible.”

MRI’s VaultWare Apartment Marketing Suite provides consumer-centric apartment marketing, leasing and market analysis capabilities focused on delivering an ideal online shopping experience that results in streamlined operations, highly qualified leads and more leases. VaultWare features automated content updates including current pricing and availability drawn directly from their property management software or revenue management system, which results in consistent content across the client’s VaultWare-powered online advertisements. Additionally, the solution encourages prospective residents to begin the leasing process while the prospect is most engaged by allowing them to reserve a specific, currently available apartment that fits their needs. With many VaultWare client’s experiencing lease conversion rates as high as 25% for requests-to-hold of specific, currently available apartments, to 50% lead to lease conversion rates for pre-qualified apartment reservations, the addition of VaultWare’s capabilities to provides mutual clients with a powerful tool that generates easily apparent results.

“We’re pleased to be able to expand the reach of the VaultWare solution to Lovely’s apartment search and prospective resident engagement platform,” said Stephen Baker, Vice President of Product Management at MRI Software. “Partnerships with forward-thinking, innovative online marketing solutions like are a significant factor in VaultWare’s success and we’re confident that our mutual clients will experience a strong return on their investment and most importantly sign more leases.”

For more information about the VaultWare Reservation System as well as the entire lineup of VaultWare Apartment Marketing solutions, please visit To learn more about Lovely, please visit

About MRI Software
MRI offers property management software solutions to the global property management and investment industries. As a leading provider of real estate enterprise software applications and hosted solutions, MRI serves the global multifamily and commercial property industries, helping them improve their bottom line and maximize their returns on their diverse business portfolios. MRI leverages its more than 40 years in business to develop long-term successful relationships with its clients. For more information, please visit

About Lovely
Lovely is the first real rental marketplace that allows renters to search, apply, and pay rent directly from their mobile devices while helping property owners and managers find the best, most qualified tenants. We know from personal experience just how painful it can be to rent an apartment, and we think it should be faster, easier and more transparent for both sides. Lovely was founded in 2011 and is headquartered in San Francisco, Calif.


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