How to become a successful real estate agent

One of the greatest things about working in real estate is how hard you work goes a long way to determining just how successful you will be. When your career is in your own hands it can be incredibly powerful and motivating to know that when you put in the work, being a successful real estate agent can follow. Great agents who reach the top of their fields often have very similar characteristics and run their businesses in similar ways.

Here are some things successful agents do to reach the top of their game.

1. Work Ethic

It’s no secret that to succeed in real estate you will need to be prepared to outwork your competition. The more people you’re able to get in front of, the more calls you make, the more leads you generate, and the more listings you’ll win which ultimately leads to more sales.

While there’s only a set number of hours each day, successful agents make sure they are using every one of them on the highest value activities they can. These are the activities that ultimately grow revenues. A great way to create more time in your day is to leave the repetitive admin work to be handled by your CRM.

2. Teams

If you’re trying to be successful in real estate, there comes a point when the amount of tasks you need to complete on a given day becomes too great. This is when you need to start looking at building out your team.

Great agents are always looking at ways they can effectively fire themselves from certain jobs, and then hire people to help free them up. This can be in the form of virtual assistants, junior staff or back office staff. It’s very difficult to compete against a team if you’re just a one-person operation. Most successful agents will tell you that their biggest mistake came from not building a team fast enough.

3. People person

If you’re not passionate about engaging with individuals, a career in real estate may not align with your strengths. A successful  real estate agent must possess the skills to communicate effectively and establish connections with a diverse range of individuals, each hailing from distinct backgrounds.

Furthermore, in the real estate realm, you’ll frequently find yourself guiding clients through what is often the most substantial financial transaction of their lives. This task can be challenging, but the ability to convey information clearly and personably plays a pivotal role in determining your success.

In addition to your interpersonal skills, maintaining a sharp memory is essential. The capacity to recall intricate property details and the individuals you interact with not only fosters rapport and trust but also underscores your professionalism and commitment to your clients’ needs.

4. Systems

If you’re looking to scale any type of business, you need to have a set of systems in place so that you can continue to grow. The way you operate the business, your marketing strategies, the people you employ and the technology that you use all form part of your systems. Top agents have their systems honed in and running like a well-oiled machine.

Having strong systems in place doesn’t happen overnight, it continues to evolve as your business grows and your operations expand. The most important thing is that you have a system in place and the will to continue to improve them over time.

5. Technology

Real estate technology has come on in leaps and bounds in the last decade and now virtually all agents will be using various forms of technology to help them generate new business and manage their current client load.

The cornerstone of most successful agents is normally their CRM – here’s why. To be successful in the industry, you need a powerful CRM that will allow you to have access to all your information and contacts both in the office and on the road.

Because so much of the industry is built around relationships and people, it will be nearly impossible to become a successful agent or a top performer without a quality CRM that integrates with other key tools in your technology stack.

6. Staying power

The final key trait of any successful agent is what type of staying power they have and how they respond to being knocked down. In any type of sales business, you’re going to have to be prepared to face the word ‘no’.

But as any successful agent or salesperson knows, every ‘no’, is just one step closer to the next yes. Oftentimes, the most successful agents out there are the ones that can keep on getting up after being knocked down. How you respond to the hard times, or during downturns in the market, will ultimately be a big indicator of what type of success you’re going to have in the long run.

Contact MRI Software  

For comprehensive and innovative real estate solutions that will transform the way your agency does business, contact MRI Software today on 09 883 3196 or click here to schedule a personalised demonstration.