A CRM draws information from multiple back-office systems and shares it in a single, intuitive and adaptable view. You can personalise a user’s screen according to their role. This allows you to speed up response times to customer queries and improve the quality of data across your multiple systems by updating them in sync and removing the need for duplicating data input.
The case management and workflow capacity enables your staff to capture, progress and track customer service requests. A CRM allows you to send email, SMS, letters and surveys to targeted groups of tenants at the click of a button and as well as social media feed integration.
The system can create any type of profiling entity, plus retention and prioritisation settings, allowing you to understand your customers and their preferred method of contact. Customer validation checks ensure sensitive data is only available to those who have permission to access.