MRI Software is seeking a Product Marketing Manager to join our expanding team! This individual will be responsible for being a leader on the team who tells the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Founded in 1971, MRI Software is a leading provider of innovative real estate software applications and hosted solutions. MRI’s comprehensive and flexible technology platform coupled with an open and connected ecosystem meets the unique needs of real estate businesses—from property-level management and accounting to investment modeling and analytics for the global commercial and residential markets.
- Product positioning and messaging: develop and maintain differentiated positioning and messaging for the products and solutions in your segment. Understand and document key business and technical benefits for buyers.
- Sales enablement: communicate the value proposition of the products in your segment to the Sales team and develop sales tools that support the selling process of your products. This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
- Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them! Share relevant information with Product Management, Sales and other Marketing team members.