Marketing  |  Atlanta, Georgia  |  Full Time  |  Experienced

Marketing Coordinator

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Description

MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. MRI delivers comprehensive and truly configurable solutions, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both the commercial and multifamily real estate markets. As a leading provider of real estate enterprise software applications and hosted solutions, MRI leverages over 40 years of business experience to develop long-term successful relationships with its clients. Originally founded in Cleveland, Ohio, U.S.A., the company has offices in Atlanta, Dallas, Toronto, London, Sydney, Singapore, and Hong Kong.

POSITION SUMMARY:

 MRI Software is seeking a Marketing Coordinator to drive a varied range of lead generation efforts that fuel our sales teams’ activities and pipeline. Using a variety of channels including email, marketing automation, digital advertising and events – as well as tools like Salesforce and Pardot – he or she will help execute, monitor, and improve our integrated marketing campaigns. The Marketing Coordinator will work cross-functionally to drive program performance and ensure a closed loop throughout the campaign lifecycle.

The ideal candidate should be able to move fast, pay attention to detail, and think creatively as they bring campaigns from concept to execution, with a passion for collaboration, experimentation, and evaluation in their approach to B2B marketing.   

KEY RESPONSIBILITIES: 

  • Execute campaign, product, event or content email marketing campaigns, including email creation, scheduling, testing, and contact database management, in collaboration with other departments
  • Monitor, track, and report on all email marketing campaign performance (open rates, CTR, etc.), providing recommendations for enhancing their effectiveness.
  • Coordinate event promotion and logistics for meetings, conferences, and trade shows, establishing contacts, developing promotional assets and schedules
  • Collaborate with product, digital, and event marketing team members globally – both in person and virtually – to execute campaigns
  • Administer campaigns through a marketing automation solution
  • Identify new optimization tests and growth opportunities for additional investments
  • Facilitate a strong working relationship with sales and product teams by communicating campaign objectives, timelines, and deliverables and providing instruction for use

REQUIREMENTS: 

  • Track record of driving measurable success through marketing campaign creation and management, specifically related to email marketing and marketing automation
  • 2+ years of B2B marketing experience; familiarity with software marketing and/or real estate industry a plus
  • Knowledge of and hands-on experience with: Marketing Automation (Pardot a plus), CRM (Salesforce), Account-Based Marketing, and a quick learner of new tools
  • Goal-oriented towards key metrics including pipeline impact
  • Proactive, problem-solving skills
  • BA/BS degree in a Marketing, Communications, or equivalent field experience
  • Effective time management skills and comfort juggling multiple projects while maintaining a detail-oriented approach
  • Demonstrated ability to work independently and as a member of a team
  • Creative, high energy, innovative, proactive, and resourceful
  • Approx. 5-10% travel within the United States 

MRI is proud to be an Equal Employment Opportunity employer.

 

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