MRI Software is seeking a Marketing Campaign Coordinator to drive a varied range of lead generation efforts that fuel our sales team’s activities and pipeline. Using a variety of channels including digital, email, marketing automation, and events – as well as tools like SalesForce.com, Pardot and WordPress – he or she will help design, execute, monitor, and improve our integrated marketing campaigns.
The Marketing Campaign Manager/Coordinator will report directly to the Director of Marketing (Demand Generation) and work closely across the Sales and Lead Generation teams to drive program performance and ensure a closed loop throughout the campaign lifecycle.
- Responsible for co-creation and execution of B2B marketing campaigns to increase leads, visitors, subscribers and awareness
- Collaborate with product, digital, and event marketing team members as well as lead qualification teams – both in person and virtually – to develop campaigns, keeping team members on track to meet deadlines
- Manage and administer campaigns through a marketing automation solution
The ideal candidate should be able to move fast and think creatively as they bring campaigns from concept to execution, with a passion for collaboration, experimentation, and evaluation in their approach to B2B marketing.