Marketing  |  Cleveland, OH, USA

Digital Marketing Manager

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Description
MRI Software is seeking an achievement-oriented and collaborative marketer to lead the organization’s B2B digital marketing planning and execution in North America. They will support Marketing leadership as an advisor and technologist, working directly with colleagues in MRI’s global Marketing, North American sales and Product teams to execute and drive performance from digital channels and account-based marketing programs.
The Digital Marketing Manager will build a high-performing channel by combining hands on digital campaign experience, building relationships with the Sales, Marketing, and Lead Generation teams, and high levels of detailed organization.  He or she embraces being measured on quantifiable results, enjoys doing as much as leading, and knows the value of a good A/B test in all that they do.
The ideal candidate is both a strategist and a tactician who has demonstrated experience in driving revenue through digital program development and analysis.
Skills & Requirements
  • Develop coordinated digital marketing campaigns, including online promotion and account-based marketing elements, that align with MRI’s strategic objectives in the North American market
  • Serve as a subject matter expert on MRI’s marketing tech stack, including chat, ABM, and marketing automation platforms
  • Collaborate with global Marketing team to ensure there is a cohesive creation, execution and testing/optimization strategy to increase digital engagement
  • Communicate and educate Marketing leadership with regard to new and planned campaigns and activities, including global, regional and local programs
  • Track record of driving measurable success through B2B digital marketing
  • 5+ years B2B marketing experience; familiarity with real estate industry and/or software marketing a plus
  • Knowledge of and hands-on experience with: Marketing Automation (Pardot a plus), CRM (SalesForce a plus), Account-Based Marketing, Online Advertising (SEM, Display, Retargeting, etc.), Google Analytics, etc.
  • Goal-oriented towards key metrics including pipeline impact (creating and acceleration)
  • BA/BS degree in a Marketing, Communications, Computer Science, or equivalent field experience
Company Overview

MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business.  Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting, to investment modeling and analytics for the global commercial and residential markets.  With nearly five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Sydney, South Africa, New Zealand, and Canada with over 1200 team members to support our clients and their unique needs!

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