Marketing  |  Sleaford, Lincs  |  Full Time  |  Experienced

Campaign Manager

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Description

As a Campaigns Manager at MRI Software, you will be responsible for marketing campaigns aimed at the Residential property sector, really getting to know our client personas to develop our brand to resonate with the audience. You will create and deliver integrated campaigns, to drive customer acquisition and expand existing client opportunities, liaising with the Director of Marketing EMEA for Commercial and Residential property solutions, and other key individuals across the business to ensure alignment with organisation priorities. You will be responsible for maximising ROI across campaigns, working with fellow marketing professionals in the EMEA team to ensure objectives are met and performance targets achieved. You will build close ongoing marketing relationships with our key industry associations and market influencers to expand our brand reach and thought leadership content. 

RESPONSIBILITIES:   

To be responsible for planning, developing, and delivering the annual integrated campaigns plan, from brief through to post-campaign analysis and reporting, using any insight gained to improve. 

  • Align the annual campaigns plan to marketing themes, business strategy and Go to Market priorities, measuring achievement against set objectives and performance targets  

  • Managing and building our content including client stories, to ensure engagement at the top of the funnel to attract new clients and maintain thought leadership presence in the sector. 

  • To work with and further establish a network of agencies and freelancers, including full service, digital and creative, to be commissioned within the team as needed  

  • As part of campaigns activity, to plan for relevant presence at exhibitions, and conferences both physical and virtual formats including delivering a series of hosted webinars 

  • To ensure brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence  

  • Develop and maintain positive working relationships with fellow colleagues and key external stakeholders 

REQUIREMENTS:   

  • 5 years marketing experience within B2B 

  • Experience within the property sector (residential preferable) 

 

COMPANY OVERVIEW: 

MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business. Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting, to investment modelling and analytics for the global commercial and residential markets. With nearly five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, India, and Ireland with over 2500 team members to support our clients and their unique needs! 

 

MRI is proud to be an Equal Employment Opportunity employer. 

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