What Happens in Vegas…

Many people think that we attend conventions and trade shows just so we can have an excuse to travel to nice places where we will stay in fancy hotels, eat expensive meals and party like rock stars.  As much as I wish that it was that glamorous, the reality of conventions is quite the opposite.

With that being said, the International Council of Shopping Centers (ICSC) annual global convention, RECon, will kick off this Sunday at the Las Vegas Convention Center.   The membership roster of the ICSC reads like a “Who’s Who” in retail real estate and we can proudly claim 60 of the top 100 members as MRI clients.

The four day event will cover almost 1,000,000 square feet and host more than 32,000 people from over 1,000 organizations.  By having all of these companies in one place, RECon will provide MRI with an efficient way to connect with prospects and clients from all over the world.  One of the tag lines for the show, “Get a year’s worth of business done in just four days,” really is true and I am looking forward to getting to know our current clients better and start building relationships with future clients while there.

istock_000001603653medium-resized-600Attendance at these events is important for all of us.  This is where we get to show off all of the hard work that we have been doing behind the scenes to roll out new modules and enhance the existing ones.  I wish that more of our team could be there to hear it firsthand when someone says, “Wow! That’s exactly what we’re looking for.”

As an industry leader we know that we have to do more than produce a great property management software product that our clients want to use.  So in addition to meeting clients we also need to connect with the people who are leaders in other real estate related fields.  Attending events like RECon gives us the opportunity to be involved in the real estate community and participate in the discussions that will eventually shape the future of the real estate industry.

When attending these events we don’t just show up.  There is a lot of work that has to be done up front and the logistics can be overwhelming.  This effort is being lead by Elissa Courtright. In addition to making sure that we are registered for the show and booked in hotels, she has to make sure that the booth is delivered and set up on time and all of the marketing collateral, TV screens, tables, chairs and everything else we need makes its way to the booth.  Most importantly, she has to get the MRI swag delivered on time so our clients have something to take home with them.

Now that we are less than a week away it’s time to confirm the meetings already on the books and push to fill any gaps in the calendar.  For those of you interested in speaking with us at the conference, click here to set up an appointment with one of our knowledgeable team members.  Even if you aren’t able to schedule something, feel free to stop by the MRI booth, #1223 in the Grand Lobby/North Hall.

Wish us luck.  Traveling to Vegas for four days is tough work but we are willing to take one for the team.  For this trip what happens in Vegas will not be staying in Vegas but instead will be heading back to Cleveland in the form of stronger relationships with our current clients and some new ones.

Insights

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