Multifamily Marketing and Millennials: Q&A with Walk Score CEO Josh Herst – Part 2

“Location, location, location” is a real estate cliché, but we in the multifamily industry certainly see the influence that neighborhood amenities have on where renters choose to live. And what matters to apartment seekers is changing, both generationally and with broader social and economic shifts. In light of this, how can you best communicate how location makes your property special? To help us dig deeper into these trends, this week we’re joined by Walk Score CEO Josh Herst for an exclusive look into how walkability is changing the rental landscape, and how property managers can leverage that change. For the first part of the interview, click herecommunity-resized-600

MRI Software: You’ve made a pretty convincing case for why walkability matters in our last post. What should property managers be doing to stay ahead of these trends?

Josh Herst: Talk about your neighborhood—if your building is across from some great restaurants or parks, that’s something many renters want to know about. Being able to walk out your door and be at your destination—whether that’s your job, school, park, grocery store or restaurant—is great for your wallet, health and quality of life. Of course, listing properties on Walk Score is a great way to reach renters looking for walkable neighborhoods.

MRI Software: Since you mentioned listing properties on Walk Score, why don’t you give us a quick overview of what a Walk Score is, and how Walk Score’s technology can help to apartment marketers?

Josh Herst: A Walk Score is a number between 0 and 100 that measures the walkability of any address. Our proprietary algorithm awards points based on the distance to amenities in each of several categories including restaurants, coffee shops, grocery stores, schools and parks. And, as a neighborhood evolves, so does its Walk Score—the algorithm takes in new data and updates regularly to make sure that scores stay accurate over time.

At Walk Score, we’re all about helping people find great places to live. Our website and iPhone and Android apps offer unique rental search options including the ability to find places to live by commute time, access to public transportation, and proximity to “Gotta Have” amenities like coffee shops and car share locations. And, as I mentioned, property managers can feature properties on Walk Score’s apartment search to make sure walkability-minded prospects can easily find their properties and understand what’s special about living in that area.

MRI Software: Beyond listing properties on Walk Score,are there also ways for real estate professionals to incorporate Walk Score on their own sites?

Josh Herst: There are indeed. Our neighborhood maps, commute time tools, and scores (including Walk Score, Bike Score, and Transit Score) can be incorporated into third party sites to help real estate professionals showcase their properties to renters. We currently deliver over 20 million scores per day across a network of over 30,000 real estate sites that use Walk Score data.

Do you have any tips when it comes to marketing to Millenials? Share them in the comments!


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