Leasing agent data: customer reviews can affect your bottom line

The right leasing agent data will help your company to price your rental units in line with the prevailing market trends. Keeping a close eye on your reputation and reviews on social media sites and other online venues is also critical to your long-term success in the commercial property management field. Here are some of the most important ways in which your online image can affect your profitability in the industry. 

Your renters read reviews

According to a survey commissioned by Binary Fountain, approximately 93 percent of individuals consulted online reviews before deciding on an apartment or rental property. In many cases, friends and relatives are the source of recommendations for these review sites. Well over half of those surveyed indicated that they would be willing to pay a little more for a rental property that received good reviews or ranked highly.

Bad reviews count more than good ones

The same survey found that 57 percent of respondents listed negative reviews as the most important factor in their decision-making process. Positive reviews ran a close second, with 55 percent of respondents indicating that these reviews were important to their choice of a new home. Addressing bad reviews and comments in a positive and productive way will often help you to manage your company’s online reputation for satisfactory customer service and support. 

You can request reviews

Asking your satisfied tenants to write a review of your property is a great way to build a more positive online reputation for your company. Recent multifamily data suggests that Zillow, Google and Facebook are among the most influential and popular sites for reviews and ratings. Along with making better decisions based on the latest leasing agent data, monitoring and correcting your online image will allow you to improve your position in the competitive field of commercial property management.

MRI ApartmentData can provide leasing agent data to resolve your issues and to boost your competitive edge in your local area. Our property management data platform is an outstanding tool that will provide you with the right information at the right time, allowing you to make the most profitable decisions for your rental properties.


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